A/B Testing For Marketing – What is it? Why Use it? What is A/B Testing? A/B Testing (split testing) is a concept introduced into the design paradigm to provide publishers with a way of experimenting with their content, and allow them to measure certain aspects of their content. A/B testing is very similar to conducting… Continue reading A/B Testing For Marketing – What is it? Why Use it?
Google Adwords Update – New & Improved Quality Score Reporting is here! Google Adwords Update Alert! Google has recently rolled out much awaited improvement in Adwords dashboard to get deeper insight about keywords quality score. According to a blog post published by Google on May 15th, 2017, now website owners (or advertisers) can see historical data of… Continue reading Google Adwords Update – New & Improved Quality Score Reporting is here!
How Much Does Google Adwords PPC Campaign Cost? Frequently when people ask me just how much Google Adwords PPC expenses, I react by inquiring just how much they wish to spend. If they have simply a couple of hundred dollars, then the strategy may be to concentrate on simply a couple of words to start with and slowly… Continue reading How Much Does Google Adwords PPC Campaign Cost?
Adwords Tips – How to Use Remarketing Lists for Search Ads (RLSA) for Higher ROI? Remarketing Lists for Search Ads (RLSAs) is a more dynamic and sophisticated targeting method that works perfectly with the all-known keywords targeting methods. It helps advertisers to tailor their campaign activities base on user’s behaviors and it is a less… Continue reading Adwords Tips – How to Use Remarketing Lists for Search Ads (RLSA) for Higher ROI?