A Look Back: Amazon Advertising Transformation Amazon is the biggest online platform that helps grow businesses and brands of all sizes. It has also become a powerful advertising platform and is giving tough competition to Facebook and Google. According to reports, Amazon earned $7.9 million from advertising services in the second quarter of 2021. Amazon… Continue reading A Look Back: Amazon Advertising Transformation
Start With Google Hotel Ads and Gain Desirable ROI Google is helping travelers across 150 countries on Google web and Google Maps browsing hotels on mobile devices and spot hot hotel deals just in minutes. It was started in 2010 when Google first displayed the hotel’s information in a more useful way with sponsored hotel… Continue reading Start With Google Hotel Ads and Gain Desirable ROI
Google Adwords to Google Ads Re-branding! Are You Ready? Have you heard the news? Not yet!! Then you are about to be surprised. Sometime in last week Google has made a decision to bring an exquisite change in its overwhelming amount of ad products. The search engine giant has now consolidated its enormous number of… Continue reading Google Adwords to Google Ads Re-branding! Are You Ready?
A/B Testing For Marketing – What is it? Why Use it? What is A/B Testing? A/B Testing (split testing) is a concept introduced into the design paradigm to provide publishers with a way of experimenting with their content, and allow them to measure certain aspects of their content. A/B testing is very similar to conducting… Continue reading A/B Testing For Marketing – What is it? Why Use it?
Google Adwords Update – New & Improved Quality Score Reporting is here! Google Adwords Update Alert! Google has recently rolled out much awaited improvement in Adwords dashboard to get deeper insight about keywords quality score. According to a blog post published by Google on May 15th, 2017, now website owners (or advertisers) can see historical data of… Continue reading Google Adwords Update – New & Improved Quality Score Reporting is here!
How Much Does Google Adwords PPC Campaign Cost? Frequently when people ask me just how much Google Adwords PPC expenses, I react by inquiring just how much they wish to spend. If they have simply a couple of hundred dollars, then the strategy may be to concentrate on simply a couple of words to start with and slowly… Continue reading How Much Does Google Adwords PPC Campaign Cost?
Supercharge Your Campaign with 5 Must Have Adwords Extensions Because of the time and effort it takes to manage an Adwords campaign, from the budgeting and adjusting to the analysis and keyword targeting, it’s great to be able to have help that will boost your conversions and make your efforts worth it. Adwords extensions give… Continue reading Supercharge Your Campaign with 5 Must Have Adwords Extensions
Know Your Platform – Adwords Express Vs Google Adwords It is recommended to use only one Google advertising tool at a time, either Adwords Express or Google Adwords. But how do you know which one you should use? Each one allows you to advertise to potential buyers at the best times for conversions. Your ads… Continue reading Know Your Platform – Adwords Express Vs Google Adwords
Brief Overview – Dynamic Remarketing Vs Static Remarketing Remarketing with Google AdWords is one of the best ways to get old website visitors back to your website by showing them custom ads targeting their interests. Remarketing is a powerful way to convert one-time visitors to buyers. It’s one of the most magical ways of marketing,… Continue reading Brief Overview – Dynamic Remarketing Vs Static Remarketing
5 Adwords PPC Secrets to Get More Conversions Did you know that in managing your Google Adwords pay per click campaigns, you can easily lose a large amount of money without even knowing it? So what is the secret for eliminating wasted expense? Well, here are 5 secrets which can help you to eliminate the… Continue reading 5 Adwords PPC Secrets to Get More Conversions