You’ve invested years in training, supervision, and continuing education. You’ve built a practice that genuinely helps people navigate life’s toughest moments. But here’s the uncomfortable truth: when someone types “therapist near me” into Google at 2 AM during a crisis, they’re not finding you; they’re finding your competitors.
This isn’t about vanity metrics or digital buzzwords. It’s about the 75% of people who never scroll past the first page of Google results when searching for mental health support.
At Conversion Perk, we’ve spent years figuring out exactly what makes therapy practices visible online. Not generic medical practices, not wellness centers; specifically mental health professionals who need to connect with clients while maintaining professional boundaries and ethical standards.
Most SEO agencies treat therapy practices like any other local business but SEO for therapists businesses are completely different from any other local business. They’ll promise you “page one rankings” and deliver cookie-cutter strategies that worked for their dentist clients. But therapy is different, and we know it.
We’ve worked with Gottman-certified couples therapists who were getting buried by life coaches with better SEO. We’ve helped EMDR specialists whose ideal clients were finding generalist counselors instead. These aren’t just missed business opportunities; they’re mismatched therapeutic relationships that serve no one well.
We go beyond basic Google Business Profile setup. When someone searches for help, they’re usually in crisis or ready to take action. We optimize for neighborhood-specific searches (because “therapist in Brooklyn” is too broad when you’re in Park Slope), manage your presence across directories that matter beyond Psychology Today, and build citations in mental health-specific platforms that Google trusts
“Anxiety therapist” gets 10,000 searches a month. So does everyone else targeting it. But “EMDR therapist for first responders in colorado”? That’s your client. We dig deep into your certifications and specialties to identify searches where you’re not just competitive—you’re the obvious choice. We know the difference between CBT and DBT in search terms, and that “teen therapist” and “adolescent therapist” attract different families.
Generic “10 Tips for Managing Anxiety” posts are everywhere and useless. Instead, we help you create content that addresses your ideal clients’ specific concerns, explains your therapeutic approach without oversimplifying, and establishes expertise without giving away free therapy. Think “Why Your Body Keeps Score: Understanding Physical Symptoms of Emotional Trauma” instead of generic anxiety content.
A beautiful website that takes 8 seconds to load drives away anxious clients before they even reach out. We ensure your site loads instantly, makes booking simple, provides clear fee and insurance information, and maintains HIPAA compliance while staying search-engine friendly.
You can’t incentivise reviews like a restaurant, and you can’t respond to negative reviews with identifying information. We help you develop ethical review processes, craft confidential responses, build reputation through professional endorsements, and leverage positive feedback within your ethical guidelines.
A Colorado-based practice specializing in Gottman Method couples therapy and intensive marriage workshops. After implementing our targeted SEO strategy focusing on “Gottman couples therapy Colorado” and related specialized terms, they saw a 3x increase in workshop bookings and now rank #1 for their core service areas across the Denver metro region.
A multi-therapist practice in Deerfield, Illinois, offering evidence-based individual and couples therapy for adults and adolescents. Our local SEO campaign helped them dominate North Chicago suburb searches, resulting in consistent waitlists for their specialized anxiety and OCD treatment programs within just four months.
The San Francisco Bay Area’s premier Gottman Method training center offering both couples therapy and professional clinician certification. Through strategic content optimization around their dual audience, they’ve become the go-to resource for relationship therapy in the East Bay, with their workshops consistently selling out weeks in advance.
Every month you delay is another month your ideal clients are finding someone else. It’s another month your competitors are strengthening their positions. And frankly, it’s another month you’re leaving money on the table.
But more than that, it’s missed connections with clients who need exactly what you offer. The veteran who needs your trauma expertise is settling for someone who doesn’t understand military culture. The couple on the brink of divorce is seeing someone who doesn’t have your training in high-conflict relationships.
SEO isn’t instant, but starting now means you’ll be established before your next colleague decides to take their online presence seriously.
We’re not interested in selling you services you don’t need or making promises we can’t keep. What we offer is a straightforward discussion about your practice, your goals, and whether SEO makes sense for your situation.
Schedule a consultation and we’ll review your current online presence, identify the gaps keeping you from reaching ideal clients, and outline exactly what it would take to change that. No pressure, no sales tactics-just honest expertise from people who understand both marketing and mental health. Because at the end of the day, this isn’t about rankings or traffic. It’s about making sure the people who need your help can actually find you.
Ready to be found by the clients who need you most? Let’s talk about your practice and discuss the strategy that we have built to do SEO for therapists.
We recently worked with a trauma specialist in Colorado who had incredible training but zero online presence. Within four months, she went from invisible to booking three new EMDR intensive clients per month; at $1,500 per intensive. That’s not just ROI; that’s practice transformation.
Traffic without conversion usually means you’re attracting the wrong people or your site isn’t addressing their core concerns. We analyze not just who’s visiting but what they’re looking for, then adjust your content and user experience accordingly.
Absolutely, and this is actually easier than competing for general terms. We’ll identify how people search for your specific approach – whether it’s “IFS therapy,” “somatic experiencing,” or “emotionally focused couples therapy”; and position you as the go-to expert.
We’ve been doing this long enough to know the boundaries. No false promises, no exploitation of vulnerability, no violation of professional standards. Every strategy we implement could be reviewed by your licensing board without concern.
Solo practitioners often see the best ROI from SEO because every new client directly impacts your bottom line. Plus, you can be more agile in your positioning than larger practices with multiple clinicians to consider.
You’ll see momentum within 4-6 weeks – more inquiries, better quality leads. Significant ranking improvements typically happen around month three. By month six, you should see substantial, sustainable growth in ideal client inquiries.
We’re not trying to be everything to everyone. We focus exclusively on healthcare and professional services, with deep expertise in mental health marketing. We understand HIPAA, professional ethics, and the unique ways people search for therapeutic help. We’re not learning on your dime.
Unless they’re doing everything perfectly (spoiler: they’re not), yes. We analyze their strategy, identify gaps, and often find they’re strong in one area but vulnerable in others. Sometimes it’s as simple as being more specific about your specialties while they try to be everything to everyone.
Good SEO builds compound value. While ongoing optimization helps you stay ahead, the foundation we build-your content, your citations, your technical improvements-continues working for you. Many clients scale back to maintenance after achieving their goals.
