Start With Google Hotel Ads and Gain Desirable ROI

Start With Google Hotel Ads and Gain Desirable ROI Google is helping travelers across 150 countries on Google web and Google Maps browsing hotels on mobile devices and spot hot hotel deals just in minutes. It was started in 2010 when Google first displayed the hotel’s information in a more useful way with sponsored hotel… Continue reading Start With Google Hotel Ads and Gain Desirable ROI

Google Adwords to Google Ads Re-branding! Are You Ready?

Google Adwords to Google Ads Re-branding! Are You Ready? Have you heard the news? Not yet!! Then you are about to be surprised. Sometime in last week Google has made a decision to bring an exquisite change in its overwhelming amount of ad products. The search engine giant has now consolidated its enormous number of… Continue reading Google Adwords to Google Ads Re-branding! Are You Ready?

A/B Testing For Marketing – What is it? Why Use it?

A/B Testing For Marketing – What is it? Why Use it? What is A/B Testing? A/B Testing (split testing) is a concept introduced into the design paradigm to provide publishers with a way of experimenting with their content, and allow them to measure certain aspects of their content. A/B testing is very similar to conducting… Continue reading A/B Testing For Marketing – What is it? Why Use it?

Google Adwords Update – New & Improved Quality Score Reporting is here!

Google Adwords Update – New & Improved Quality Score Reporting is here! Google Adwords Update Alert! Google has recently rolled out much awaited improvement in Adwords dashboard to get deeper insight about keywords quality score. According to a blog post published by Google on May 15th, 2017, now website owners (or advertisers) can see historical data of… Continue reading Google Adwords Update – New & Improved Quality Score Reporting is here!

How Much Does Google Adwords PPC Campaign Cost?

How Much Does Google Adwords PPC Campaign Cost? Frequently when people ask me just how much Google Adwords PPC expenses, I react by inquiring just how much they wish to spend. If they have simply a couple of hundred dollars, then the strategy may be to concentrate on simply a couple of words to start with and slowly… Continue reading How Much Does Google Adwords PPC Campaign Cost?

Adwords Tips – How to Use Remarketing Lists for Search Ads (RLSA) for Higher ROI?

Adwords Tips – How to Use Remarketing Lists for Search Ads (RLSA) for Higher ROI? Remarketing Lists for Search Ads (RLSAs) is a more dynamic and sophisticated targeting method that works perfectly with the all-known keywords targeting methods. It helps advertisers to tailor their campaign activities base on user’s behaviors and it is a less… Continue reading Adwords Tips – How to Use Remarketing Lists for Search Ads (RLSA) for Higher ROI?