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SEO Site Checkup is a renowned platform offering a comprehensive suite of SEO analysis tools that help website owners understand their site’s performance from a search engine’s perspective. Their goal was to increase signups, boost paid memberships, and enhance social media engagement while optimizing their digital advertising efforts.

~320%

More Free Trials

~85%

More Paid Enrollments

~3X

More Followers on Social Media

Client’s Requirements

Despite being a well-known SEO tool provider, SEO Site Checkup faced key challenges:
  • Struggling to increase Free Trial signups despite offering valuable tools.
  • Low conversion rate from Free Trial users to Paid Memberships.
  • Minimal engagement on social media platforms.
  • High competition in the SEO tool market, making ad campaign optimization difficult.

Conversion Perk’s Tailored Strategy

Understanding that SEO Site Checkup required a data-driven, conversion-focused approach, Conversion Perk deployed a multi-channel strategy to optimize ad spend, improve organic reach, and enhance user engagement through targeted marketing initiatives.

Paid Advertising Optimization (Google, Bing & Meta Ads)

  • Campaign Restructuring – Launched highly segmented ad campaigns targeting users searching for SEO tools, focusing on competitive, high-intent keywords.
  • RLSA (Remarketing Lists for Search Ads) Implementation – Retargeted previous website visitors who didn’t sign up, improving re-engagement and conversion rates.
  • LinkedIn Acquisition Campaigns – Identified and targeted business professionals and agencies likely to benefit from SEO Site Checkup’s premium tools.
  • Google & Bing PPC Optimization – Refined bidding strategies to ensure lower cost-per-acquisition (CPA) while increasing registrations from paid campaigns by over 200%.

Social Media Growth & Engagement Strategy

  • Building SEO Site Checkup’s Social Media Presence from Scratch – Created and optimized Facebook, Instagram, LinkedIn, and YouTube channels.
  • Content Strategy Development – Developed informative and engaging content showcasing SEO tips, tool walkthroughs, and success stories to build credibility.
  • Community Engagement & Growth – Engaged with audiences through comments, direct messages, and community interactions, leading to 300% growth in Instagram followers and a 2X increase in Facebook followers.
  • Regular Social Media Posting & Scheduling – Manually scheduled and posted high-quality content to maintain an active and engaging presence.

Conversion Rate Optimization & User Journey Enhancement

  • Website UX & Landing Page Enhancements – Improved the registration and onboarding process for Free Trials, reducing friction in the signup flow.
  • A/B Testing of Call-to-Actions (CTAs) and Signup Forms – Identified high-converting copy and designs that tripled Free Trial signups within months.
  • Personalized Email Nurturing Campaigns – Designed automated email sequences to engage Free Trial users and incentivize them to upgrade to Paid Memberships.
  • Result: 85% Increase in Paid Membership Conversions – More users now see value in SEO Site Checkup’s premium tools, leading to a higher membership retention rate.

Organic Traffic Growth & SEO Enhancements

  • Technical SEO Optimization – Ensured fast page loading times, mobile responsiveness, and clean URL structures.
  • On-Page SEO & Content Strategy – Optimized high-traffic landing pages and developed SEO-driven blog content to increase search visibility.
  • Organic Traffic Increase of 130% – The new SEO strategy positioned SEO Site Checkup among the top-ranking tools in search results, driving higher-quality traffic.

The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and proud to get the following results:
  • About 3.2X increase in Free Trial signups within months
  • 85% increase in Paid Membership enrollments
  • 130% growth in organic traffic
  • 340%+ increase in PPC-driven registrations
  • 300% growth in Instagram followers & 2X increase in Facebook followers

Key Takeaways

Strategic ad campaign optimization increases signups efficiently

Refining paid ad targeting and leveraging remarketing strategies significantly improved registrations and reduced cost per acquisition.

A data-driven approach to social media enhances engagement

Regular content posting, engagement campaigns, and community interaction helped boost brand credibility and following.

Optimizing the user journey drives higher paid membership conversions

A/B testing, improved landing pages, and personalized email nurturing led to an 85% increase in paid enrollments.

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