Challenges Faced
Despite having a strong product line, NovaFerrum faced several growth challenges:
- Underperforming website revenue and lower conversion rates.
- Inefficient Google Ads and Meta Ads campaigns with low ROAS.
- Lack of strong SEO foundation leading to limited organic traffic.
- Suboptimal email marketing performance with lower customer retention and engagement.
- No structured Subscribe & Save model on Amazon, limiting repeat purchases.
Conversion Perk’s Strategy
Conversion Perk executed a multi-channel digital growth strategy, focusing on SEO, Google Ads, Meta Ads, Klaviyo Email Marketing, and Amazon Ads to maximize revenue and brand awareness. Additionally, we migrated their website to optimize conversion rates and implemented Subscribe & Save on Amazon to increase repeat purchases.
Amazon Account Management
- Strategic Amazon PPC Restructuring – Implemented a mix of branded, competitor conquesting, and high-intent keyword campaigns to dominate search placements.
- Listing Optimization & A+ Content Integration – Enhanced Amazon listings with SEO-optimized product descriptions, compelling bullet points, and visually engaging A+ content.
- Subscribe & Save Implementation – Developed a subscription-based model on Amazon, increasing repeat orders and boosting LTV (Lifetime Value).
- 350% Growth in Amazon Revenue – By optimizing discoverability and introducing subscriptions, Amazon sales skyrocketed, reaching 7-figure monthly revenue milestones.
Google Ads & Meta Ads Optimization
- Advanced Audience Segmentation – We created hyper-targeted audience clusters based on intent, past purchasing behavior, and demographic insights.
- Full-Funnel Ad Strategy – Implemented a structured funnel approach with top-of-funnel awareness campaigns, mid-funnel educational content, and bottom-of-funnel retargeting ads for higher conversions.
- Automated Bidding & AI-Based Performance Adjustments – Leveraged machine learning-based bid adjustments to scale winning campaigns efficiently.
- Visual & Copy Optimization – Conducted multivariate testing of ad creatives and ad copies, identifying high-converting elements to maximize ROAS.
- 72% ROAS Improvement – By eliminating ad waste and focusing on high-intent shoppers, we significantly improved advertising profitability.
SEO & Content Strategy
- Comprehensive Keyword Strategy – Mapped out short-tail, mid-tail, and long-tail keywords targeting both transactional and informational searches.
- On-Page and UX SEO Enhancements – Optimized site structure, internal linking, and product descriptions to reduce bounce rates and improve ranking signals.
- Content-Driven Organic Growth – Created authoritative blog content, FAQs, and educational resources designed to rank for high-value searches while establishing NovaFerrum as an industry thought leader.
- Technical SEO & Site Speed Optimization – Implemented lazy loading, image compression, and core web vitals improvements, ensuring faster load times and a seamless browsing experience.
- 180% Increase in Organic Website Revenue – A strategic blend of content marketing, backlink acquisition, and technical SEO led to significant organic growth.
Klaviyo Email Marketing Optimization
- Data-Driven Personalization – Built behavior-triggered email flows using purchase history, browsing behavior, and engagement data.
- Lifecycle Automation – Introduced automated email journeys including abandoned cart recovery, post-purchase follow-ups, replenishment reminders, and VIP loyalty sequences.
- Hyper-Segmentation – Created dynamic customer segments based on RFM (Recency, Frequency, Monetary Value) analysis to send ultra-relevant messages.
- 130% Increase in Email-Driven Revenue – With advanced personalization and automated follow-ups, email conversions saw a massive uplift.
