Challenges Faced
- Determining the audience segment.
- Compliance with HIPAA Marketing Limitations.
- Driving Region-Specific Traffic.
- Scheduling online appointments
- Increasing patients visits at their recently opened clinic in Heights.
- Promoting website within 5 miles radius of the client’s business location.
- Outpacing the competition in Houston was daunting.
Conversion Perk’s Tailored Strategy
Working together with our experienced team members, we brainstormed a plan and set goals for each month. With proper dedication and hard work, we:
Strategic Campaign Structuring for Maximum ROAS
- Built Regionally focused SEO strategies.
- Optimized the website for longtail and zip code-specific keywords(For instance, Emergency Room in Houston or maybe ER in 77064).
- Curated informative healthcare blogs and articles.
- Worked on internal and external link building.
- Design & Developed eco-friendly landing pages for PPC Campaigns.
- Responded to comments on Google My Business and other listing pages, and properly handled all negative sentiments to maintain a good reputation.
- Organized weekly CPR classes and invited others to join them, which helped the website to establish as a brand.
- Worked on Google Ads campaigns to filter low-quality keywords and audience.
Client’s Requirements
LifeSavers Emergency Room reached out to Conversion Perk looking for assistance on:
- Increasing the number of clinic visits.
- Targeting relevant audiences.
- Growing their online presence.
- Getting more online check-in and appointments.
