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Conversion Perk
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Pabianice Life Savers ER is a healthcare clinic in Houston, Texas, which is providing emergency medical services, including clinical support, primary care, emergency care, pediatric care, trauma services, and chronic disease management. Intending to increase their clinic visits and encourage patients to request appointments, the Founder of the company contacted us in June 2019. 

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Client’s Requirements

http://gafccommunity.co.uk/events/category/sen-activities/month/ LifeSavers Emergency Room reached out to Conversion Perk looking for assistance on:

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Challenges ​

  • Determining the audience segment.
  • Compliance with HIPAA Marketing Limitations.
  • Driving Region-Specific Traffic.
  • Scheduling online appointments
  • Increasing patients visits at their recently opened clinic in Heights.
  • Promoting website within 5 miles radius of the client’s business location.
  • Outpacing the competition in Houston was daunting.
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Our Strategy​

Working together with our experienced team members, we brainstormed a plan and set goals for each month. With proper dedication and hard work, we:

  • Built Regionally focused SEO strategies.
  • Optimized the website for longtail and zip code-specific keywords(For instance, Emergency Room in Houston or maybe ER in 77064).
  • Curated informative healthcare blogs and articles.
  • Worked on internal and external link building.
  • Design & Developed eco-friendly landing pages for PPC Campaigns.
  • Responded to comments on Google My Business and other listing pages, and properly handled all negative sentiments to maintain a good reputation.
  • Organized weekly CPR classes and invited others to join them, which helped the website to establish as a brand.
  • Worked on Google Ads campaigns to filter low-quality keywords and audience.
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The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and  proud to get the following results:

  • The patient's visits to their clinic increased by 600% within two months.
  • Leads from PPC campaigns increased by 130%.
  • The average spending cost on Ad campaigns cut down by 60%.
  • Organic traffic has increased by 43%.

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