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Boarding School Review

Boarding school review is a leading education-based website that helps parents to find the most suitable boarding school for their children. They offer alumni reviews, detailed school profiles, and interactive tools to help families research college-preparatory boarding schools. When the Founder of Boarding School Review, Javier Colayco, contacted us in June 2018, he was looking for solutions to increase leads, reviews, and traffic on their website. 

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Client’s Requirements

Boarding School Review reached out to Conversion Perk looking for assistance on:

  • Increasing the number of leads.
  • Targeting listed boarding school’s alumni for review submission.
  • Maximizing query form submission.
  • Growing their online presence.
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Challenges ​

  • Determining the audience segment.
  • Getting reviews from alumnis of Boarding Schools listed on Boarding School Review’s website.
  • Generating leads by keeping the average spending cost lower.
  • Retargeting Lapsed users
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Our Strategy​

Keeping in mind the client’s requirements, our team came up with a comprehensive strategy to provide an ideal solution. With proper dedication and hard work, we:

  • Approached websites with high DA for gaining brand mentioning links.
  • Worked on Facebook Ads campaigns to target alumni of Boarding Schools listed on Boarding School Review’s website.
  • Ran retargeting Ad campaigns on Google for targeting lapsed users.
  • Played with different types of bidding strategies to provide an ideal solution.
  • Setup Facebook and Google Ad Campaigns for targeting relevant audiences to fill query forms.
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The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and  proud to get the following results:

  • Organic traffic has increased by over 150%.
  • The average cost per lead has dropped by 50% within two months.
  • Leads from PPC campaigns increased by 250%.
  • The number of reviews submitted on the website has increased by 170% in the past year.

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