Boarding School Review is a comprehensive online platform that helps parents and students find the best boarding schools in the U.S. The website provides detailed school profiles, rankings, admission guides, and reviews to assist families in making informed decisions.

~260%

Better Conversion Rate

100%

More Organic Visitors

$150k

More Calls from Google Ads

Challenges Faced

Despite being a niche leader, Boarding School Review faced key challenges:

Decreasing organic traffic due to algorithm updates and competition
High cost-per-click (CPC) in Google Ads with low conversion rates
Limited engagement from mobile users despite a mobile-friendly site
Lower rankings for competitive keywords like "best boarding schools"

Conversion Perk’s Strategy

To address these challenges, Conversion Perk developed a multi-faceted digital marketing strategy that focused on enhancing both paid search (Google Ads) and organic visibility (SEO). By refining campaign structures, implementing highly targeted ad copy, and leveraging keyword segmentation, the Google Ads performance improved significantly. Simultaneously, an SEO-driven approach involved optimizing content, acquiring high-authority backlinks, and improving site speed and mobile usability to drive sustainable organic growth. The combined efforts ensured that Boarding School Review remained a top resource for parents and students searching for boarding school options.

Google Ads Optimization

Implemented separate campaigns for high-intent keywords, display ads, and remarketing.
Focused location targeting on parents and students searching for boarding schools in the U.S.
Enhanced ad copy with emotional triggers like “Find the Best Boarding School for Your Child”.
A/B tested different ad creatives and formats.
Optimized landing pages with clear CTAs to improve conversion rates.

SEO Enhancement

Optimized meta titles, descriptions, and header tags for boarding school-related searches.
Improved site structure for better navigation and indexing.
Improved page speed & mobile UX for better engagement.
Implemented structured data markup for rich snippets in search results.
Created high-quality blogs & guides such as "How to Choose the Right Boarding School" and "Top 10 Boarding Schools in the U.S.".
Contacted different websites that had mentioned "Boarding School Review" but hadn't linked us. We converted those brand mentions as a backlink.
Built authority backlinks from educational and news websites.

Results Achieved

Our team of marketing experts worked together, considering the client’s requirements, and proud to get the following results:

50% increase in organic traffic in 6 months
Top rankings for keywords like “best boarding schools USA”
40% reduction in CPC with 65% better conversion rates
30% boost in website engagement from mobile users
2.7X more leads from Google Ads.

Key Takeaways

Strategic PPC & SEO campaigns ensure long-term success

A well-structured Google Ads and SEO strategy can help education platforms maintain top rankings, improve lead generation, and reduce advertising costs over time.

Content marketing and high-quality backlinks enhance domain authority

Publishing valuable blog content and acquiring backlinks from authoritative sources significantly boost search engine rankings, referral traffic and credibility.

Optimizing user experience across devices increases engagement & conversions

A mobile-optimized, fast-loading website with clear CTAs leads to improved user interaction, higher engagement, and increased inquiry rates with Google Ads and organically both.

More Case Studies

From Challenges to Achievements: Brand Success Stories That Speak for Themselves

SEO Site Checkup is a renowned platform offering a comprehensive suite of SEO analysis tools that help website owners understand their site’s performance from a search engine’s perspective. Their goal was to increase signups, boost paid memberships, and enhance social media engagement while optimizing their digital advertising efforts.

Cassa Vida is a premium home and lifestyle brand based in Australia. It specializes in high-quality home decor products and home & office furniture online. Cassa Vida focuses on delivering aesthetically pleasing and functional products online that cater to modern Australian households.

NovaFerrum is a leading brand specializing in liquid iron supplements and multivitamins, catering primarily to children and adults with iron deficiencies. Their products are widely sold through their website and Amazon store, offering high-quality, doctor-recommended formulations.