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public School Conversion Perk

Public School Review is a renowned education-based website that helps parents to find the most suitable boarding school for their children. They offer alumni reviews, detailed school profiles, and interactive tools to help families research college-preparatory public schools. Founder of Boarding School Review, Javier Colayco, contacted us in June 2018, he was looking for solutions to increase leads, reviews, and traffic on their website.

200K

Better Conversion Rate

$150k

More Organic Visitors

11.1

More Calls from Google Ads

Client’s Requirements

Public School Review came to Conversion Perk looking for assistance on:
  • Maximizing organic ranking and traffic.
  • Approaching listed public school’s alumni for posting reviews.
  • Maximizing query form submission.

Challenges ​

  • Determining the audience segment.
  • Getting reviews from only listed public school’s alumni.
  • Targeting parents and potential students for filling out query forms.
  • Generating leads within a confined budget.

Our Strategy​

Working together with our experienced team members, we brainstormed a plan and set goals for each month. With proper dedication and hard work, we:
  • Approached websites with high DA where the brand was mentioned for gaining links.
  • Worked on Google, Bing Ads, & Facebook campaigns to generate leads.
  • Build different types of bidding strategies to provide an ideal solution.
  • Monitored and optimized Ad campaigns on Google to increase reviews..
  • Worked on retargeting Facebook Ad campaigns for lapsed users.

The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and proud to get the following results:
  • The average cost per lead has dropped in the past year.
  • Organic traffic on the website has doubled.
  • Leads from PPC campaigns increased by 130%.
  • The number of reviews submitted on the website has increased by 150% in the past year.
  • The number of people submitting query forms has increased over 200% in the past year.

Key Takeaways

For sustainable growth, organic search optimization can prove to be a better approach than paid media through increased monthly visitors. of audience-focused content.

Investing in strategic organic growth strategies ensures sustained customer retention and showcases the lasting benefits of audience-focused content .

Targeted, audience-driven content plays a pivotal role in enhancing online visibility. content plays a pivotal role in enhancing online visibility.

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