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TrueScoop News is a news site broadcasting news from around the world. It is an Authentic media platform that publishes the latest news on all news niches, be it Politics, Crime, Sports, Religion, Education across Nationwide. With the vision of viewing True Scoop News at the top of search engine results, the CEO of the company contacted us in August 2019. 

~260%

Better Conversion Rate

100%

More Organic Visitors

$150k

More Calls from Google Ads

Client’s Requirements

True Scoop News came to Conversion Perk looking for assistance on:
  • Getting indexed and accepted in Google News.
  • Maximizing organic ranking and traffic.
  • Increasing followers on their Facebook page.
  • Promoting YouTube videos.
  • Gaining subscribers on their YouTube channel.

Challenges ​

  • Manage and optimize the digital presence of TrueScoop News.
  • Getting listed in Google News is difficult, as Google follows strict algorithms.
  • Competition in News Niche is fierce.
  • Mobile usability is critical for news sites.
  • Promoting YouTube channels with a news niche is tough.

Our Strategy​

Working together with our experienced team members, we brainstormed a plan and set goals for each month. With proper dedication and hard work, we:
  • Developed the AMP version of the website.
  • Worked on the Schema tag.
  • Picked longtail and category-specific keywords (like national news in English).
  • Worked on Off-Page & On-page optimization.
  • Developed news sitemap for indexing in Google News
  • Created a proper hierarchy for different news categories on the website
  • Started promoting the website on social media channels
  • Built high-quality backlinks for better ranking on SERPs.
  • Started optimizing their YouTube channel and Facebook page.

The Final Result ​

Our team of experienced and skilled marketing members worked together, considering the client’s requirements and expectations, and managed to get the following jaw-dropping outcomes:

  • The website is indexed and accepted by Google News.
  • Organic traffic has increased over 10 times in the past year.
  • Facebook page followers have increased over 100,000(which were only 15000 at the beginning).
  • Now, their YouTube videos have over 11 million views. (They were initially struggling for crossing 1 million views)
  • They have over 97,000 YouTube subscribers now (which were only 6000 at the beginning).

Key Takeaways

For sustainable growth, organic search optimization can prove to be a better approach than paid media through increased monthly visitors. of audience-focused content.

Investing in strategic organic growth strategies ensures sustained customer retention and showcases the lasting benefits of audience-focused content .

Targeted, audience-driven content plays a pivotal role in enhancing online visibility. content plays a pivotal role in enhancing online visibility.

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