• adwords-ad-extensions

    Supercharge Your Campaign with 5 Must Have Adwords Extensions

    Because of the time and effort it takes to manage an Adwords campaign, from the budgeting and adjusting to the analysis and keyword targeting, it’s great to be able to have help that will boost your conversions and make your efforts worth it. Adwords extensions give you the chance to add more information to your ad to make it more powerful. “This extra information helps your ad to stand out and get clicked, which in turn will lower your cost per click and in many cases improve conversion rates.”

    Some benefits of the best Adwords Extensions available right now:

    sitelink-extension-example

    #1 Sitelinks Extensions: This ad extension lets you display more links under your ad copy and therefore more opportunities  for customers to click through and convert. Google may show them as either links or text so it’s important to format them both ways just in case. You can take a look at the results of some random Google searches and see what other people are saying with their sitelinks extensions that make their ads stand out from the crowd.

    location-extension-example

    #2 Location Extensions: Location extensions are fantastic because you can give your ads a boost by displaying an address, phone number and map marker, as well as a directions link so that customers can immediately get directions to your business. This shows that the business is local and can also usually display hours. If a customer sees you are open when competitors are not, they are much more likely to visit your location than any other. Also, people don’t want to have to search for information. It’s much better to deliver it directly to them even if they didn’t know they needed it yet.

    call-extension-sample

    #3 Call Extensions: Call extensions do exactly what it sounds like. You can add your phone number to the ad which enables easier calling, especially on mobile devices. According to Google, adding a phone number to your ad not only helps it stand out but will increase click through rates by as much as 8%. Your business may not always benefit from a call, but for some businesses a phone call is the top form of conversion. It’s worth it to add a number to your ad if you rely on phone calls for much of your business.

    callout-extension-example

    #4 Callout Extensions: This extension allows you to add more text onto your search ads. This text can have detailed information about products and services you company offers. Maybe you have some unique offers you want to promote, like free shipping, or a new deal on a particularly service you want people to know about. With Callout Extensions you can publicize this new benefit right in your ad to add more value to their search and convince customers to convert.

    seller-rating-extension-sample

    #5 Seller Ratings Extensions: If you sell online, you know how important ratings are. We judge a company based on how many stars and reviews it has, often filtering searches by those very values. The seller ratings extension uses Google Product search to display an out-of-five-star rating icon on your ad. “Searchers and website users love to feel reassured by endorsements and product ratings, and the seller rating extension does just that”

  • adwords-vs-adwords-express

    Know Your Platform – Adwords Express Vs Google Adwords

    It is recommended to use only one Google advertising tool at a time, either Adwords Express or Google Adwords. But how do you know which one you should use? Each one allows you to advertise to potential buyers at the best times for conversions. Your ads appear throughout the Google network, like on Google.com and Google Maps. Both allow you to only pay for the clicks you get, both have mobile ad capabilities, and both give you the power to target your ads by any location. So, if they do roughly the same thing, what’s the difference?

    Adwords Express

    This advertising tool allows you to take advantage of automated management and provides an easy advertising solution even if you don’t have a website. However the ads available on other related websites are limited in capability and you can’t use advanced advertising formats like video ads.

    Adwords Express is better for business owners who don’t have a lot of time to dedicate to managing an online marketing campaign. There is minimal management necessary. Google will automatically set your keywords and bids for you. Express is a newer form of Adwords that takes a lot of the detailed work of the shoulders of the client.

    Adwords Express has three major benefits over Google Adwords:

    • It is easier to use than Adwords, consisting of a 10 minute setup process before you’re ready to advertise. You get keyword variations chosen for you, starting bid prices based on Google’s bid auction model and a recommended monthly budget.
    • The targeting is automatically set based on your location so you don’t have to spend time segmentation by geographical location.
    • Google will automatically place your ad depending on category selection and will make sure your ads are relevant to the topical information on the page on which they are displayed.

    Google Adwords

    With this tool, you have more power to advertise on related websites. But you don’t have automated management and you need to have a website built to you it. You can, however, use  advanced ad formats such as video.

    Adwords gives you more control over your campaigns and a wider array of formats, settings and features. You have the ability to choose keywords, set bid prices and structure your account the way that you want to. There are retailed reporting and scheduling tools available.

    Google Adwords can be a better choice is you need more control than what Adwords Express offers.

    With this larger degree of control, you are able to remove any assumptions being made about your business. Google’s suggested budget is not always accurate and to run an efficient campaign, sometimes you need to do your own research about your keywords and budget.

    Traditional Adwords also gives you the ability to draw your own geographical location to show your ads to. This is important if you sell online and want to target specific cities or states that buy from you more than others. Express can often be too focused or too broad when it comes to choosing locations. Adwords also has many more options for fine-tuning your keyword selection, such as negative keywords.

    Express does not give you access to keywords, but instead everything is automated in order to save time. For example, if you run an Internet marketing agency, it is likely your keyword selection by Google would be “internet” “marketing” and “agency” whereas it would be much more beneficial for them to target “internet marketing agency” as a full phrase. You can’t change this with Express, but you can with traditional Adwords.

    Article Source: http://www.myblogtrade.com/adwords-express-vs-google-adwords/

  • remarketing-campaign-example

    Brief Overview – Dynamic Remarketing Vs Static Remarketing

    Remarketing with Google AdWords is one of the best ways to get old website visitors back to your website by showing them custom ads targeting their interests. Remarketing is a powerful way to convert one-time visitors to buyers. It’s one of the most magical ways of marketing, gathering passive information about visitors to make it easier to sell to them in the future.

    Whether you have been remarketing with Adwords for years or days, you should know the difference between dynamic remarketing and traditional remarketing and the benefits of each.

    What is Traditional/Static Remarketing?

    When using AdWords for remarketing, you will usually send ads out to a broad audience, such as everyone who viewed one product category. Before dynamic remarketing, it wasn’t time effective or financially wise to try to remarket to each person depending on the specific item or page they viewed, especially if your site has thousands of pages.

    Traditional/Static remarketing usually means you send everyone who viewed one broad area, such as a category, to a landing page. This often results in sending a visitor to a landing page that contains information they aren’t interested in. As a result, they may end up clicking away.

    What is Dynamic Re-marketing?

    Dynamic re-marketing was formed recently as a solution to the problems that come with traditional re-marketing. It allows you to re-market in a more specific way, sending visitors an ad that shows the specific product or information about the specific page they viewed on their first visit.

    Basically, dynamic re-marketing allows for personalized marketing, which gives visitors exactly what they want and nothing more. More personalized marketing typically results in a higher ROI because there is a simple solution offered for the consumer’s problem or need.

    Dynamic re-marketing works by first making sure your product information is uploaded to the Google Merchant Center. Once someone visits your site and looks through your product, they are added to your re-marketing lists. Using the information from the Google Merchant Center, you then display ads that are related to the products they viewed and only the products they used.

    The main thing that sets dynamic re-marketing apart from traditional re-marketing is that “instead of picking one of your re-marketing lists and showing an ad based on the ad groups you create manually, Google will instead show the most relevant products from your Merchant Center feed based upon where users were on your site when they receive the dynamic re-marketing cookie.”

    Factual Benefits

    Despite the smaller audience per ad, has been shown that the results of dynamic remarketing are extremely positive:

    • Conversion rates with dynamic remarketing are three times that of traditional remarketing
    • ROI will increase up to 300% with dynamic remarketing
    • CTR is boosted up to 7 times with dynamic remarketing ads as opposed to traditional ads
    • Revenue from dynamic ads has been known to triple compared to traditional remarketing ads

    When tested, it is certain that dynamic remarketing ads perform better than traditional ads. However, they are more complicated to set up. The remarketing tags have to be adapted in order to include details that are specific to each user. There are resources to help with creating custom tags, but it can be a difficult and time consuming process.

    Our Suggestion: Consider reading 5 Adwords PPC Secrets to Get More Conversions and 10 Common Adwords PPC Mistakes that Small Business Must Avoid to make your PPC campaign more effective.

  • 10-common-ppc-mistakes

    10 Common Adwords PPC Mistakes that Small Business Must Avoid

    If you focus on a good PPC campaign the results can flourish but on the other hand the wrong strategies can lead to disastrous results. This is why it is important for small business owners to figure out which is the best approach when it comes to PPC marketing. With that in mind, here are some of the common mistakes that almost all business owners do in regards to PPC and you can save up to 40% of your monthly budget after doing proper optimization work (See how Conversion Perk helped their client getting more sales in the same budget)

    #1 Fighting for the first spot

    Just because you might be first in the paid ad sector it doesn’t mean you will have the most conversions. Research shows that the best paid spot is 3rd and 4th, so try to focus on that rather than the first spot. You will get comparatively less but more focused traffic. Everyone clicks on the website that comes on first position of search result page, no matter whether they are genuine buyer or not so you should consider this fact before making any bid.

    #2 Ignoring seasonal content

    If you want to boost your exposure, it’s a very good idea to adapt your ad copy to the current season and try to make your ad copies compatible with that only. This can help you generate lots of leads and sales without a high investment.

    #3 Not tracking results

    Once you invest in PPC, the first thing you can do is to study the results dashboard. Here you can see the traffic you get, the amount of leads you generate and other important information. If there are any issues, you can track and then resolve them on the spot, so proper tracking is mandatory for any PPC campaign to get better return on ad spend.

    #4 Not controlling your competitors

    You have to prevent competitors from using paid search with your company name. This will lower the results you can obtain and it’s a counter-intuitive process for any business. What you have to do however is to bid for your name and do that as fast as possible.

    #5 Using phone numbers

    It might seem eye catching at first but using the phone number in your ad won’t really offer any boost. That’s why the recommended option is to focus on using adequate copy rather than integrating the phone number in your ad copy. Adwords Search ad campaign comes with an ad extension to integrate your phone number. We always recommend our clients to use that feature instead of putting phone numbers in ad copies. By using “Phone Extension”, you can also put Google forwarding number with ad copies to track your phone calls. Actually we recommend our marketers to use all ad extensions that come with Google Adwords for better result. Here is an example of an ad copy with 3 “Ad Extensions”:

    adwords-ad-extensions

    #6 Stuffing keywords

    Not doing proper keyword research and stuffing keywords in your ad copy is a very bad idea. Basically you need to keep the bottom line in mind that you are supposed to attract your potential buyers with 95 characters only (25 characters in header and 70 characters in description line. I’m not a big fan of putting keywords in “Display URL” section.). Try to find the best keywords and use them wisely. If you can’t, hire a professional to write your copy!

    #7 Not doing geo-targeting

    Geo-targeting is essential if you want to focus on specific areas within the country or a certain age range. This might not seem that relevant at first but trust me; you will see huge improvement in result after enabling geo-targeting feature. According to GoogleLocation targeting helps you focus your advertising on the areas where you’ll find the right customers, and hopefully helps you increase your profits as a result. We suggest that you choose the region where your customers live and where your business can serve them.

    #8 Mobile Bid Adjustment

    Not all businesses or their target audience are the same. Just for an example, typically people prefer to use their mobile phone when they do some local search but at the same time, they prefer to use desktop computer when doing some business related searches. It is highly recommended to keep monitoring the performance of Adwords campaign based on device that your audience is using. If you are getting most of the conversions from mobile browser then increase your bid for that. This will help you to capture more customers. You can decrease your bid from desktop to form a balance. Read detailed explanation about Mobile bid adjustment on Google Adwords Support blog.

    #9 Not doing any tests

    Testing is mandatory in any industry and the same applies in the PPC world as well. The more you test the better it is and the more value you can get in the end. Focus on proper testing with ad copies, landing page, keywords types etc and the results will surely pay off!

    #10 Avoiding the brand name keywords

    A very good idea is to bid on the competitor name and keywords. This can help you get the attention of potential customers and you do want that to happen. It’s helpful if you want to get more leads (basically if you want to steal your competitors lead)!

    Unfortunately, more and more marketers and companies are making these mistakes, but our solution will help you deal with all issues efficiently and in a much better manner. Try to focus on ad quality, use seasonal opportunities, geo tagging and all the other helpful situations that might bring in front great results. Do all you can to get exposure and stop fighting for the first place; you can even get a good exposure from the third place in the ad results!

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