• Crowdfunding Marketing

    Why Should a Small Business Firm Hire an Agency for PPC Advertisement?

    Pay per click (PPC) advertising is one of the most underutilized marketing channels for small businesses everywhere. It can provide business owners in nearly all industries the opportunity to be discovered by their target audience, to generate sales or leads, and to promote their online presence. So why hasn’t everyone jumped on the bandwagon?

    Because managing a PPC campaign is hard.

    This is especially true if you’ve never done it before and you don’t have a rather extensive knowledge of computing and marketing. The purpose of any advertising campaign—whether that’s on a PPC platform or some other medium—is to generate a positive return on investment (ROI). This means that the goal is to be bringing in more money from new customers than the amount you’re spending on advertising. This can be a challenge in any marketing channel, but PPC can be especially unforgiving to the uninitiated.

    There are countless small businesses who have dabbled in PPC, only to find that they couldn’t manage to generate a positive ROI, perhaps even after repeated attempts. There are many possible reasons for this, but the primary one is likely due to simple lack of experience. A PPC management agency is staffed by professionals who know the ins and outs of digital marketing, PPC platforms, and campaign management—it’s probable that these aren’t things that most small business owners have spent years studying.

    As long as you work with a reputable PPC management firm, their job will be to ensure that your campaign is profitable—therefore “canceling out” the cost to hire the management firm and the cost of the advertising campaign. This is one of the many benefits of working with a PPC management agency like Conversion Perk.

    1. One of the biggest problems small business owners run into when they try to go it alone on their first (or second, or third…) attempt at PPC is campaign optimization. This is a relatively complex task which requires a lot of time and attention, not to mention skill. When you’re running a PPC campaign which hasn’t been optimized, it means that you’re paying for clicks that don’t convert—and likely never will. A PPC management firm knows which keywords to target for your industry, which keywords to cut, and how to get the lowest bid (price) possible on each click.
    2. A lot of small business owners also get bogged down by constantly worrying about clicks, bids, and trying to optimize everything themselves—but this often results in the common mistake of forgetting one of the most important elements of any PPC campaign: the website your potential customers are actually clicking through to see!
    3. A PPC management firm will also help you optimize your “landing page” (the page that a visitor from a PPC click sees first). This is especially important because even if you’re getting clicks from relevant keywords at a great bid price, if nobody wants to stick around on your web page then there’s not much point to it. A PPC management firm will make helpful suggestions and may help you modify your landing page to further maximize your ROI.
    4. The final but perhaps most beneficial reason a small business should hire a PPC management firm is that the firm can help you operate multiple campaigns across multiple platforms. Google isn’t the only game in town—Microsoft’s Bing and Yahoo! also offer PPC marketing platforms, as do countless other sites like Facebook, Twitter, and LinkedIn. It would be a full time job to manage all of these campaigns on your own, but with the assistance of a PPC management firm you can reach new areas of your target demographic that may have never heard of you otherwise.

    We have shared the screenshot of one of our Facebook Marketing Campaign. The first screenshot was taken when client was handling the campaign at their own and they were generating 200% Returns on Ad Spend and their average cost per click was $0.78. We have seen huge improvement in “Return on Ad Spend” just after 2 months of campaign management and now client is getting 2,144% ROAS from the same campaign and average cost per click has dropped to $0.15 only. This is how can we help small business owners to grow their business. We would love to analyze your existing PPC Campaign.

    Feel free to contact us for free campaign audit report.

    Recommended Posts

    • 10 Common Adwords PPC Mistakes that Small Business Must AvoidJune 19, 2016 10 Common Adwords PPC Mistakes that Small Business Must Avoid If you focus on a good PPC campaign the results can flourish but on the other hand the wrong strategies can lead to disastrous results. This is why it is important for small business owners to figure out which is the best approach when it […]
    • 5 Adwords PPC Secrets to Get More ConversionsJuly 4, 2016 5 Adwords PPC Secrets to Get More Conversions Did you know that in managing your Google Adwords pay per click campaigns, you can easily lose a large amount of money without even knowing it? So what is the secret for eliminating wasted expense? Well, here are 5 secrets which can help […]
    • Know Your Platform – Adwords Express Vs Google AdwordsAugust 5, 2016 Know Your Platform – Adwords Express Vs Google Adwords It is recommended to use only one Google advertising tool at a time, either Adwords Express or Google Adwords. But how do you know which one you should use? Each one allows you to advertise to potential buyers at the best times for […]
    • Supercharge Your Campaign with 5 Must Have Adwords ExtensionsAugust 15, 2016 Supercharge Your Campaign with 5 Must Have Adwords Extensions Because of the time and effort it takes to manage an Adwords campaign, from the budgeting and adjusting to the analysis and keyword targeting, it’s great to be able to have help that will boost your conversions and make your efforts worth […]

Leave a comment

If you want to share your opinion, leave a comment.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

Do NOT follow this link or you will be banned from the site!