Remarketing with Google AdWords is one of the best ways to get old website visitors back to your website by showing them custom ads targeting their interests. Remarketing is a powerful way to convert one-time visitors to buyers. It’s one of the most magical ways of marketing, gathering passive information about visitors to make it easier to sell to them in the future.
Whether you have been remarketing with Adwords for years or days, you should know the difference between dynamic remarketing and traditional remarketing and the benefits of each.
What is Traditional/Static Remarketing?
When using AdWords for remarketing, you will usually send ads out to a broad audience, such as everyone who viewed one product category. Before dynamic remarketing, it wasn’t time effective or financially wise to try to remarket to each person depending on the specific item or page they viewed, especially if your site has thousands of pages.
Traditional/Static remarketing usually means you send everyone who viewed one broad area, such as a category, to a landing page. This often results in sending a visitor to a landing page that contains information they aren’t interested in. As a result, they may end up clicking away.
What is Dynamic Re-marketing?
Dynamic re-marketing was formed recently as a solution to the problems that come with traditional re-marketing. It allows you to re-market in a more specific way, sending visitors an ad that shows the specific product or information about the specific page they viewed on their first visit.
Basically, dynamic re-marketing allows for personalized marketing, which gives visitors exactly what they want and nothing more. More personalized marketing typically results in a higher ROI because there is a simple solution offered for the consumer’s problem or need.
Dynamic re-marketing works by first making sure your product information is uploaded to the Google Merchant Center. Once someone visits your site and looks through your product, they are added to your re-marketing lists. Using the information from the Google Merchant Center, you then display ads tha