Table Of Contents
Benefits
But how do I get it right?
Remarketing Lists for Search Ads (RLSAs) is a more dynamic and sophisticated targeting method that works perfectly with the all-known keywords targeting methods. It helps advertisers to tailor their campaign activities base on user’s behaviors and it is a less used method until recently when the online marketers noticed that a bag of money is been left on table in terms of Return on Investment (ROI) when applying RLSA. So, in this adwords tips based article, I will be covering some best practices on RLSA to get the higher ROI on your ads campaigns. BTW Larry Kim of wordstream is a big fan of Remarketing List for Search Ads based campaign and he always encourage website owners to run this type of campaign to get maximum benefits.
Bidding on more generic keywords, this to increase your campaign conversion and boost the return on investment, RLSA provides you with an ample opportunity of bidding on more generic and specific keywords for the qualified audience of your remarketing list. Morealso, excluding the converted users from your campaign by solely target the users that have previously visited will not only increase your ROI, but also save you some money. Bidding on competitor terms only when the user has already visited your website can really enhance your ROI; this entails bidding on your competitor’s name. The ads only show when the user who is searching with that keyword is already on your audience list of users who have previously visited your site.
There are many examples and results over time from implementing the RLSA campaign system a typical example of this is the two campaigns with the same exact keywords. One is targeting the existing website visitor using RLSA system and the other one targeting the new visitors. Obviously, the cost per conversion of the former will be quite low to that of the later, think about it, simply because the audience is already familiar with the brand. Also the click through rate of the former (RLSA) will be double of the later because they know the brands, the same thing goes for the Cost per Click, therefore increases the Return on Investment ROI.
Conclusively, RLSA is the marketing tool basically lets you find the conversions and clicks from people who are going to click through at twice the rate, half the costs, and triple the conversion rate. This campaign methods helps you do a lot in marketing your brands at a lesser cost, it is more targeted, and ultimately increases your Return on Investment (ROI).
