Did you know that in managing your Google Adwords pay per click campaigns, you can easily lose a large amount of money without even knowing it? So what is the secret for eliminating wasted expense? Well, here are 5 secrets which can help you to eliminate the expense and get you more conversions.
#1 Improve Quality Score
We know that there are three main components used to determine the quality of the Adwords campaign:
- Click Through Rate
- Ad relevance
- Landing page experience
It is not uncommon to hear feedback from clients and agencies alike that the component of the landing page is the most expensive and time-consuming to optimize. This is because, the changes in the landing pages may require the participation of individuals or many teams, like web designers and developers and IT professionals. It’s okay. While waiting for those beautiful landing pages to come to fruition, you can still improve the other two components and see concrete results. Quality score is directly related Ad Rank and CPC is the major factor of ad rank. Higher the quality score means higher the ad rank and it ultimately means lower the CPC. Found bit confusing? Let me try to explain it with an example,
Suppose there are 3 websites (A.B and C) and they are bidding for the same keywords (suppose “Hire PPC Experts”). Let’s assume that the quality score of A, B, C for the keyword “Hire PPC Experts” is 5/10, 4/10 and 10/10 and they are bidding $5, $7 and $3 respectively. Now the question is, which ads will come on first position when someone searches for the matching query? The common thinking is, bidding higher will bring you better position on search page but it is partially true. Google considers your bid and quality score to determine your position and calculates your ad rank (Ad Rank = Bid*Quality Score). So in this situation,
- Ad Rank of Website A = 5 X $5 = 25
- Ad Rank of Website B = 4 X $7 = 28
- Ad Rank of Website C = 10 X $3 = 30
Clearly; the ad rank of C is the highest among all 3 so Google will reward C on the first position (even after bidding only $3), B would get 2nd position (but they will have to bid $7) and C would get 3rd position even after bidding $5. So, either you increase your quality score or bid high to achieve better ranking. Options are yours.
We at Conversion Perk focus on Quality Score rather than increasing the bid. Our average quality score ranges from 7 to 10. Increasing quality score by 1 position means you are saving 10% of your b