If you focus on a good PPC campaign the results can flourish but on the other hand the wrong strategies can lead to disastrous results. This is why it is important for small business owners to figure out which is the best approach when it comes to PPC marketing. With that in mind, here are some of the common mistakes that almost all business owners do in regards to PPC and you can save up to 40% of your monthly budget after doing proper optimization work (See how Conversion Perk helped their client getting more sales in the same budget)
#1 Fighting for the first spot
Just because you might be first in the paid ad sector it doesn’t mean you will have the most conversions. Research shows that the best paid spot is 3rd and 4th, so try to focus on that rather than the first spot. You will get comparatively less but more focused traffic. Everyone clicks on the website that comes on first position of search result page, no matter whether they are genuine buyer or not so you should consider this fact before making any bid.
#2 Ignoring seasonal content
If you want to boost your exposure, it’s a very good idea to adapt your ad copy to the current season and try to make your ad copies compatible with that only. This can help you generate lots of leads and sales without a high investment.
#3 Not tracking results
Once you invest in PPC, the first thing you can do is to study the results dashboard. Here you can see the traffic you get, the amount of leads you generate and other important information. If there are any issues, you can track and then resolve them on the spot, so proper tracking is mandatory for any PPC campaign to get better return on ad spend.
#4 Not controlling your competitors
You have to prevent competitors from using paid search with your company name. This will lower the results you can obtain and it’s a counter-intuitive process for any business. What you have to do however is to bid for your name and do that as fast as possible.
#5 Using phone numbers
It might seem eye catching at first but using the phone number in your ad won’t really offer any boost. That’s why the recommended option is to focus on using adequate copy rather than integrating the phone number in your ad copy. Adwords Search ad campaign comes with an ad extension to integrate your phone number. We always recommend our clients to use that feature instead of putting phone numbers in ad copies. By using “Phone Extension”, you can also put Google forw