If you’re a business owner or marketer who has ever tried their hand at Google Ads, you might have asked yourself: “How much is this really costing me?” It’s a valid question. The average cost of Google Ads can be challenging to pin down, primarily because it varies widely across industries and regions. However, what’s consistent is the potential for high costs when campaigns are not managed efficiently.
According to WordStream, as of my last training data in 2021, the average cost-per-click (CPC) in Google Ads is between $1 and $2 on the search network. But it’s essential to understand that this figure is a broad average. Some industries, like legal services or insurance, can see CPCs of over $50! When you think about how many clicks you might need before converting a visitor into a customer, these costs can add up quickly.
Before diving into how agencies like Conversion Perk can help reduce your Google Ads costs, you need to grasp the concept of Quality Score. Google assigns a Quality Score to every keyword in your campaign, on a scale from 1 to 10. This score is based on a mix of:
Now, why does Quality Score matter so much? Well, it directly affects the amount you pay per click. A higher Quality Score can lead to lower costs-per-click and better ad positions, whereas a lower one can make your costs skyrocket.
I’ve seen countless businesses trying to manage their Google Ads accounts independently, only to be hit with rising costs due to decreasing Quality Scores. The intricacies of ad copy, keyword selection, bid adjustments, and landing page optimization can be overwhelming.
This is where agencies like Conversion Perk come into play. With their expertise in managing Google Ads campaigns, they employ strategies that:
When you combine these strategies, the result is often a lower cost-per-click and better overall campaign performance.
Now, you might think, “But isn’t hiring an agency an additional cost?” On the surface, yes, you will be paying a fee. But let’s look at it from a broader perspective.
If you manage your campaigns and due to a lack of expertise, your average CPC is, let’s say, $5 (because of a low Quality Score). However, with an agency’s help, this could be reduced to $3. Now, imagine getting 100 clicks. That’s a direct saving of $200, just from CPC alone. Over time, and with an increase in the number of clicks and potential conversions, this saving becomes substantial.
Moreover, the time you save by not managing the campaign yourself can be invested in other core business areas, adding value in more ways than one.
The world of Google Ads can be a treacherous one if you’re not equipped with the right expertise. While you might be hesitant about the upfront costs of hiring an agency, in the long run, it often turns out to be a wise investment. So, before diving into Google Ads, ask yourself: “Do I want to save now and pay more later, or invest in expertise that will save me considerably in the future?”
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