Conversion Perk

Why Hiring an Agency for Google Ads Can Save You More Than You Think

Quality Score Conversion Perk Conversion Perk

If you’re a business owner or marketer who has ever tried their hand at Google Ads, you might have asked yourself: “How much is this really costing me?” It’s a valid question. The average cost of Google Ads can be challenging to pin down, primarily because it varies widely across industries and regions. However, what’s consistent is the potential for high costs when campaigns are not managed efficiently.

Understanding the Average Cost of Google Ads

According to WordStream, as of my last training data in 2021, the average cost-per-click (CPC) in Google Ads is between $1 and $2 on the search network. But it’s essential to understand that this figure is a broad average. Some industries, like legal services or insurance, can see CPCs of over $50! When you think about how many clicks you might need before converting a visitor into a customer, these costs can add up quickly.

Quality Score: The Hidden Player in Google Ads Costs

Before diving into how agencies like Conversion Perk can help reduce your Google Ads costs, you need to grasp the concept of Quality Score. Google assigns a Quality Score to every keyword in your campaign, on a scale from 1 to 10. This score is based on a mix of:

  1. Click-through rate (CTR)
  2. Ad relevance to the keyword
  3. Landing page experience

Now, why does Quality Score matter so much? Well, it directly affects the amount you pay per click. A higher Quality Score can lead to lower costs-per-click and better ad positions, whereas a lower one can make your costs skyrocket.

Why Manage It Yourself When Experts Can Do It Better?

I’ve seen countless businesses trying to manage their Google Ads accounts independently, only to be hit with rising costs due to decreasing Quality Scores. The intricacies of ad copy, keyword selection, bid adjustments, and landing page optimization can be overwhelming.

This is where agencies like Conversion Perk come into play. With their expertise in managing Google Ads campaigns, they employ strategies that:

  1. Optimize ad copy and keywords: Ensuring that your ads are relevant to the searcher’s intent, which can improve CTR and, consequently, Quality Score.
  2. Enhance landing page experience: Making sure that when someone clicks on your ad, they land on a page that is relevant, user-friendly, and encourages conversions.
  3. Adjust bids strategically: Sometimes, it’s not about bidding the highest but bidding smartly. Agencies know when to increase or decrease bids based on various factors.

When you combine these strategies, the result is often a lower cost-per-click and better overall campaign performance.

Is Paying an Agency Worth It?

Now, you might think, “But isn’t hiring an agency an additional cost?” On the surface, yes, you will be paying a fee. But let’s look at it from a broader perspective.

If you manage your campaigns and due to a lack of expertise, your average CPC is, let’s say, $5 (because of a low Quality Score). However, with an agency’s help, this could be reduced to $3. Now, imagine getting 100 clicks. That’s a direct saving of $200, just from CPC alone. Over time, and with an increase in the number of clicks and potential conversions, this saving becomes substantial.

Moreover, the time you save by not managing the campaign yourself can be invested in other core business areas, adding value in more ways than one.

The world of Google Ads can be a treacherous one if you’re not equipped with the right expertise. While you might be hesitant about the upfront costs of hiring an agency, in the long run, it often turns out to be a wise investment. So, before diving into Google Ads, ask yourself: “Do I want to save now and pay more later, or invest in expertise that will save me considerably in the future?”

Remember, every click counts, and with the right partner like Conversion Perk by your side, each click can cost you less, bringing in more value for every dollar spent.

Leave a comment

Your email address will not be published. Required fields are marked *

Similar Posts

Conversion Perk Conversion Perk

Client rating 4.9/5

Are you interested in growing your business organically or in a paid marketing campaign? Drop us a line today!

Conversion Perk Conversion Perk

100% Job Success

Conversion Perk Conversion Perk

Client rating 5

Get Free Campaign Analysis Report

Running an Adwords/ Facebook ads or any other PPC campaign but not getting desired result? We can do a free campaign analysis. Just provide your details here and we will contact you at our earliest.