• Facebook Advertising Mistakes

    6 Facebook Advertising Mistakes Every Marketer Should Avoid

    Facebook advertising is not only effective but it’s also easy to get up and running rather quickly. Just like any other social media platform, there are guidelines that must be followed. The great news is: they are simple to implement, even for newbie’s. Although the rules and instructions are plain enough to understand, it’s a whole different ball game when it comes down to posting ads. More often than not, marketers get the idea that posting ads will equal success. However, it doesn’t work that way in the real world, there are mistakes that are easy to make, but they can also be avoided. In my last post, I had explained 3 advertisement tips for better ad performance and these are some insight to avoid Facebook advertising mistakes:

    #1 Going in blindsided: New marketers do this often. They don’t look at the guidelines or instructions for posting ads, yet they expect success to fall into their laps. This should be avoided on all levels. If you invest your money into advertising costs, you should never just wait to see what happens. Facebook advises you to “observe and improve” and rightfully so, this needs to be done consistently. Once you get your feet wet with Facebook advertising, you’ll be able to develop a strategy that will better your results and enable you to reach your goals to avoid Facebook advertising mistakes. It’s a process, so treat it as such. You might not have success overnight, but with patience and effort, you will reap the benefits.

    #2 Location targeting: Facebook gives you the option of choosing what areas or locations you wish to advertise to. If your market isn’t hanging out in the UK, then don’t choose that option. As simple as this is, people screw this up all the time. You only need to include the countries, cities, or states where your target market resides. Anything else is a waste of time and money. Your goal is to make money, so your ads should be only be seen by those who will potentially buy from you.

    #3 Not understanding CPC for CPM: To make this clear, CPC means cost per click and you are billed according to how many clicks you get on your ads. CPM is cost per impression where you are billed according to every 1,000 impressions (views) you get from your ads. CPC is commonly used if you have one or even a few ads running. But if you’re running many high performing ad combinations, CPM would most likely be the option to use. Get to know their differences so that you choose the one that best fits your needs.

    #4 Being unclear on your targeting: You can waste a lot of money if you’re not clear on this. You want to be clear on your goals of course, but you also need to understand who you are targeting and what their needs are. Do your research first so that when you start running ad campaigns, you’ll have direct angle at who you are targeting. Your investment dollars will be well spent if you define your market at the very beginning.

    #5 Leaving out the quality content: You want people to buy, but you also want them to know how credible you are and that you are a real person. Too many people are hyping up their ads to convince people that what they have is the best thing smoking. This might be true, but people relate and resonate with other people. Your content should sound more real and less generic.

    #6 Not creating lead magnets: Let’s say someone buys your product. Not what? If you don’t collect their name and email address (with their permission) usually done with valuable content (webinars, audios, pdf) you may have lost that customer for life. Always make sure you have a lead magnet in place when you advertise so people will give you their information and you can continue marketing to them later on.

    There are plenty of do’s and don’ts when it comes to Facebook advertising mistakes. The best thing you can do is to get to know the platform beforehand, and proceed with your campaigns to get familiar with it. By avoiding these common mistakes, you will also avoid wasting a lot of time and money. If you don’t succeed at first, don’t sweat it. Dust yourself off and keep trying. The only way to succeed with it is to keep doing it until it works.

  • facebook-marketing-tips

    3 Facebook Advertising Tips for Better Performance

    If you haven’t noticed already, Facebook advertising gets the number one spot for being the most popular advertising platform for business owners these days. There are so many  active users on Facebook daily, that it’s no wonder businesses are utilizing the advertising program for lead generation and sales. What makes Facebook stand out so much from Twitter, LinkedIn, and Google when it comes to advertising? Well, it mostly has to do with the features you can play around with to narrow down to a T, who you’re targeting and where they are located. This incredible feature is giving businesses more band for their buck, and they love it.

    If you’re new to Facebook ads, it might look a little scary at first because there are several options to choose from when setting up your ad. This is why it’s important to be clear on what your goals are before you start tackling ad campaigns. You also want to make sure you have a budget in place, so that you’re not exceeding advertising costs. The easiest way to run your ads, is to set up a daily budget. This way, you’re not going overboard, and you can keep track of how your ads are doing. It’s important that you are attracting the people you wish to target with your ads, so if you have ads that aren’t performing well, you can always stop them from running, tweak them if you need to, and start running them again.

    And then there’s your competition. There are some things you must take into consideration when it comes to driving people to your ads opposed to away from your ads. These are a few tips to help you get the most out of your Facebook advertising campaigns:

    1. Know who your target market is and as much about them as possible. This is the only way you’ll reap the benefits of your Facebook ads. It’s the same as if you were doing ordinary online marketing. You would make sure all of your marketing efforts are going towards your perfect audience. These are the people who want what you have to offer. Along with knowing their hobbies, interests, and behavior, you also want to target their location, whether it’s based on country, city, or state.
    2. Make sure your message draws people in. Once you do this, it makes it easier for them to take some action. Your advertising campaigns should do a few things: 1) Tells your audience about how they will benefit from what you’re offering, 2) Mention their pain points, struggles, or why they need the product or service, and 3) Have a call to action (CTA). You created an ad to get them to click, so tell them to do just that.
    3. Wherever you send them, make it worthwhile. You don’t want to spend all your time creating the perfect adjust to send them to a crappy landing page or website. Whether you’re giving some sort of training, such as a webinar, or you are giving away a free report, the content and overall look of the page must be on point or people will leave. The content must be in sync with your ad campaigns. Your landing page doesn’t have to be anything fancy, but it should be easy to navigate, easy to read, and have an inviting look. If you’re not using easy landing page design sites like Lead pages or Optimize Press, you can get a freelancer to set this up or do it yourself on your blog. It’s important that your page copy grabs your visitor’s attention, so they do what you want them to do.

    If you want to achieve the best results with your Facebook ad campaigns, it would be in your best interest to have all your ducks in a row before you begin. If you monitor your ads and see that you aren’t reaching your objectives, make the necessary changes and begin again. The best thing you can do is keep going, even if it doesn’t go perfectly the first few times.

  • Facebook Lead Generation

    How Do Facebook Ads Help Small Business Owners?

    Let’s face it – nowadays, small business owners find it hard to generate leads online. This is mostly due to the large businesses that established authority and have built credibility over time. However, generating leads for small businesses is not impossible. Actually, it is very possible – the only thing is, you need to find the right way and channel to promote your business in order to get leads.

    Facebook is the pioneer of social media. It is the website with the largest user base. What started as something basic has transformed into a base with billions of people and it literally has endless potential for business owners to use its social platform to promote their product or services.

    If you are wondering why Facebook ads are great for generating leads for small businesses instead of Adwords or similar platforms, keep on reading this well researched article.

    Why Facebook is Better Than Adwords For Small Business Leads

    Most of the business owners prefer Google Adwords to promote their business to get some leads but the fact is, Google can display only 7 “Paid” links on the first page search result but dozens of business owners use to target same keywords for their service and ultimately it ends with endless price war. I know some business owners who are bidding as high as $60 (for insurance, healthcare, transplantation etc related keywords) for 1 click and I always feel that they are just wasting their time and money with Adwords because paying $60 for 1 click is simply the craziest thing that anyone can even do and small business owners can’t survive in such situation.

    Here, the power of lead generation through Facebook ads for small businesses – is according to us, even more powerful. Most of the people search for information on Google – and also use Facebook socially. These are two well-known facts. So, how could Facebook possibly outweigh Google when it comes to lead generation?

    The truth is, on Google – people search for phrases and keywords. These keywords are exactly the ones targeted by the business owners. In other words, if you want to advertise on Adwords, you will find keywords and pay for your website to be on top when they are searched.

    Facebook, on the other hand, uses the interests and demographics to tailor every advertisement to the person looking for it. You can use their “Audience Insight” feature to build your audience and get an idea about potential reach, audience behavior etc and then you can design your campaign based on that data. You can even track your website visitors and their behavior with Facebook pixel code. This will help you to run Re-Targeting campaign within your website visitors on Facebook. They have visited to your website that means they are interested in your product/services but somehow they didn’t contact you. Now, you can track them using Facebook pixel code and deliver your ads whenever they will login to their Facebook account. This makes Facebook more powerful than Google Adwords.

    Also, you can use up to 5 images on Facebook to display your range of product or services within your targeted audience and you can write 2-3 lines about your business. This gives fair idea about your product/services to your potential customer on their newsfeed only. On the other hand, we have limited option available on Adwords in terms of no. of words/characters. Adwords allows 25 characters in ad title, 70 characters in ad description and 35 characters in display URL so overall you have only 95 to 100 characters to convince your customers and I personally believe that Google should reconsider this.

    Benefits and Features of Facebook Lead Campaigns

    The campaigns on Facebook are simply put – easier to track. They work with an immediate influx of traffic and let you have complete control over your daily budget and maximum CPC. Not to mention that they are more affordable and have an instant return on investment through website clicks, sales, Facebook likes and eventually messages. You can also define a cost per conversion and understand what your profit is.

    Facebook also comes with more targeting features. You can craft a message to reach an audience in a specific region, town, neighborhood or even friends of your page followers – which is definitely better for small business owners that want to influence a certain region. Additionally, you can create a message and send it to user based on their age, likes and interests – as well as a certain income bracket and other demographics.

    Recently Facebook has launched another campaign type called “Lead Campaign”. It allows you to collect leads on their own platform only. No need to send someone to your website. Advertiser setup a form and link that with an ad copies and starts the campaign after audience targeting. Lead form automatically pop out when someone clicks on the ad copies. A customer just need to fill the form and business owner can easily download the data from “Publishing Tool” section of Facebook page. It has made things much simple.

    Conclusion

    In the end, we personally believe that Facebook advertising comes with a greater bang for the buck – with a CPC that is relatively cheap depending on the certain market and industry. You can easily generate dozens of leads everyday but you will have to work on audience targeting because this is something that actually makes a difference. Read our old blog post “Why Small Business Owners Should Hire an Agency for PPC Services” where we have described about the way we optimized a Facebook campaign to get better ROI.

    So, are you thinking to run a Facebook PPC campaign to get some business leads or sales?

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