Facebook advertising is not only effective but it’s also easy to get up and running rather quickly. Just like any other social media platform, there are guidelines that must be followed. The great news is: they are simple to implement, even for newbie’s. Although the rules and instructions are plain enough to understand, it’s a whole different ball game when it comes down to posting ads. More often than not, marketers get the idea that posting ads will equal success. However, it doesn’t work that way in the real world, there are mistakes that are easy to make, but they can also be avoided. In my last post, I had explained 3 advertisement tips for better ad performance and these are some insight to avoid Facebook advertising mistakes:
#1 Going in blindsided: New marketers do this often. They don’t look at the guidelines or instructions for posting ads, yet they expect success to fall into their laps. This should be avoided on all levels. If you invest your money into advertising costs, you should never just wait to see what happens. Facebook advises you to “observe and improve” and rightfully so, this needs to be done consistently. Once you get your feet wet with Facebook advertising, you’ll be able to develop a strategy that will better your results and enable you to reach your goals to avoid Facebook advertising mistakes. It’s a process, so treat it as such. You might not have success overnight, but with patience and effort, you will reap the benefits.
#2 Location targeting: Facebook gives you the option of choosing what areas or locations you wish to advertise to. If your market isn’t hanging out in the UK, then don’t choose that option. As simple as this is, people screw this up all the time. You only need to include the countries, cities, or states where your target market resides. Anything else is a waste of time and money. Your goal is to make money, so your ads should be only be seen by those who will potentially buy from you.
#3 Not understanding CPC for CPM: To make this clear, CPC means cost per click and you are billed according to how many clicks you get on your ads. CPM is cost per impression where you are billed according to every 1,000 impressions (views) you get from your ads. CPC is commonly used if you have one or even a few ads running. But if you’re running many high performing ad combinations, CPM would most likely be the option to use. Get to know their differences so that you choose the one that best fits your needs.
#4 Being unclear on your targeting: You can waste a lot of money if you’re not clear on this. You want to be clear on your goals of course, but you also need to understand who you are targeting and what their needs are. Do your research first so that when you start running ad campaigns, you’ll have direct angle at who you are targeting. Your investment dollars will be well spent if you define your market at the very beginning.
#5 Leaving out the quality content: You want people to buy, but you also want them to know how credible you are and that you are a real person. Too many people are hyping up their ads to convince people that what they have is the best thing smoking. This might be true, but people relate and resonate with other people. Your content should sound more real and less generic.
#6 Not creating lead magnets: Let’s say someone buys your product. Not what? If you don’t collect their name and email address (with their permission) usually done with valuable content (webinars, audios, pdf) you may have lost that customer for life. Always make sure you have a lead magnet in place when you advertise so people will give you their information and you can continue marketing to them later on.
There are plenty of do’s and don’ts when it comes to Facebook advertising mistakes. The best thing you can do is to get to know the platform beforehand, and proceed with your campaigns to get familiar with it. By avoiding these common mistakes, you will also avoid wasting a lot of time and money. If you don’t succeed at first, don’t sweat it. Dust yourself off and keep trying. The only way to succeed with it is to keep doing it until it works.