Major Update: Channel-Level Reporting Is Coming to Performance Max
If you’ve been running Performance Max campaigns, you’ve probably seen the results — broad reach, decent automation, and a promise of simplified ad management. But if we’re honest, it’s always felt like flying blind and frankly saying, That’s about to change.
I think for the first time ever, Google has announced one of the most important updates to Performance Max since its inception:
You’ll now get channel-specific performance data across:
This means you’ll finally see where your budget is going, what’s actually working, and what’s not.
Until now, Performance Max lumped everything together. As advertisers, we had no clarity on which placements were driving performance and that’s the reason we had recommended avoiding running performance campaigns if you are falling into some categories. The blog post can be read here.
In addition to that, there was no option to see:
Lastly, that lack of transparency made optimization nearly impossible. Even top-tier campaigns were flying with one eye closed.
What’s more important is, with the rollout of channel-level reporting, asset performance data, and search term insights, you’ll now be able to:
This transforms Performance Max from a black box to a precision-targeting tool — and gives marketers the levers they’ve been begging for.
Here’s what we recommend to all clients at Conversion Perk:
We’ve always believed in the power of automation, with expert oversight. Now, with full visibility coming to Performance Max, that strategy becomes even more powerful.
At Conversion Perk, we’re already building optimized campaign structures to help clients capitalize on this update the moment it rolls out.
Want to stay ahead of the curve?
Let’s review your current Performance Max setup and map out a strategy that puts these new features to work — for more conversions, lower wasted spend, and smarter scaling.
Contact us today, and let’s take your campaign from guesswork to precision.
