• Social Media Marketing

    4 Secrets to Attract More Customers through Social Media

    Social media marketing is a term that refers to any kind of promotions done on social media platforms such as Facebook, Twitter and LinkedIn. While many people take these platforms for granted and only uses them for their initial purpose – which is to stay in touch with friends – there are several advantages social networks offers online and offline businesses, including an opportunity to attract more customers and increase engagement for your brand.

    With millions of people browsing through their social profiles each day, tapping into this goldmine is a golden opportunity that can mean thousands of new visitors, leads and even sales for your business. One of the best benefits that social media platforms offer business users is the ability to target any kind of audience as everyone hangs out on social media. This means that you can tap into social media marketing regardless of the type of business you are running and regardless of the products and services you offer.

    Social Media Marketing Tips

    By taking advantage of social media platforms in order to promote your products, services and links to social media members, you are opening up a range of new opportunities for your business. Affiliate marketers, online business owners and even owners of physical business that targets local customers can all benefit from the many opportunities offered by these platforms. In order to take advantage of these benefits, you do need to know what works and what does not work. Here we are going to share some social media marketing tips with you to help you get started.

    #1 Start with a branded fan page

    One of the best ways to get started on social media platforms is to create a branded fan page for your business. It doesn’t matter if your business is online or locally based, by starting with a fan page that has been properly set up to represent your business; you are creating a social media presence for both your business and your website.

    Many social networks such as Facebook, Google Plus and LinkedIn offer members the ability to create fan pages that revolves around virtually any topics or subject. This can be used to the advantage of your business. Start by creating fan pages on these social networks and complete all the necessary fields in order to create a better level of authority for your business on social platforms.

    Some social networks such as Twitter and Pinterest does not offer members the ability to create a fan page on their existing account. With these social networks, members are advised to create a new account that will represent their business.

    When choosing a slug or URL (also called a “username”) for your fan page or social account, be sure to use something that closely relates to your brand name. This will also add an extra layer of authority while also making it easier to find and access your pages.

    #2 Take advantages of groups and communities

    Most social media platforms offer groups or communities as part of their set of features. This can be used to the advantage of your company, as well as to grow your social following and increase the level of exposure your social fan pages receive.

    To take advantage of these groups and communities, simply log on to any of the social platforms that offer these features – this includes Facebook, LinkedIn and Google Plus – then search for a keyword in your niche. Once the search results come up, filter the results to only show “Groups” or “Communities” (Depending on the social network you are searching on). This will bring up thousands of groups that you can join and post to.

    The secret to getting the best results from this technique is start by becoming more involved with the group’s audience. Post helpful comments and hints, like a couple of posts and share some of the more useful posts on your own timeline. Members of the group will start to recognize your name and you will soon have established a name for yourself within your niche.

    Once you have established some authority for yourself within a specific group, you can post a link to your fan page or even link directly to your website every now and then. Be sure to take the amount of promotional material you post in these groups into consideration – find a good balance between posting actual content that relates to the community and posting links that promotes your own business or fan page.

    #3 Always try to keep your fan page active

    Running a fan page that never gets an update will not provide you or your business with any sort of benefits. It is important to be active within your community and to keep updating your fan pages with helpful content that people will be likely to engage with and share on their own timelines and profiles.

    It is also recommended to find a good balance between the types of content you post on your fan pages. Only posting links to your website will create a spam-like vision for your fan page, which will result in the fan page losing followers instead of gaining new ones.

    Try to post at least two to four posts each week. One of these posts can be a promotional post that links to a web page, while the others should only provide helpful hints or updates about your business. This strategy will keep your followers engaged and coming back for more updates, while also directing them to your links.

    #4 The secret to automation

    Any internet marketer has the ultimate goal of being able to run their entire business on auto-pilot. By automating some of the functions of your business, you will be able to focus that time on other important elements. This will also help you grow your business while everything in the background is running smoothly – without you lifting a finger.

    Automating your social accounts is a great way to take the first step to running a business on auto-pilot. Many social networks such as Facebook offer page owners the ability to schedule a post. Unfortunately, this feature is not present at each social network, thus an external third-party tool is needed. Luckily there are many free tools available that can be used to automate and schedule your posts ahead of time.

    HootSuite is one of the best free online tools that can be used. They offer users the ability to connect various social networks and schedule posts for weeks ahead.

    Conclusion

    With social media platforms growing larger and larger, it is essential that any business that wants to be successful in today’s world take advantage of the many benefits offered by social media marketing. By simply taking things one step at a time, you will be able to create a successful social media presence for your brand, thus increasing engagement and attracting more potential customers.

  • Facebook Lead Generation

    How Do Facebook Ads Help Small Business Owners?

    Let’s face it – nowadays, small business owners find it hard to generate leads online. This is mostly due to the large businesses that established authority and have built credibility over time. However, generating leads for small businesses is not impossible. Actually, it is very possible – the only thing is, you need to find the right way and channel to promote your business in order to get leads.

    Facebook is the pioneer of social media. It is the website with the largest user base. What started as something basic has transformed into a base with billions of people and it literally has endless potential for business owners to use its social platform to promote their product or services.

    If you are wondering why Facebook ads are great for generating leads for small businesses instead of Adwords or similar platforms, keep on reading this well researched article.

    Why Facebook is Better Than Adwords For Small Business Leads

    Most of the business owners prefer Google Adwords to promote their business to get some leads but the fact is, Google can display only 7 “Paid” links on the first page search result but dozens of business owners use to target same keywords for their service and ultimately it ends with endless price war. I know some business owners who are bidding as high as $60 (for insurance, healthcare, transplantation etc related keywords) for 1 click and I always feel that they are just wasting their time and money with Adwords because paying $60 for 1 click is simply the craziest thing that anyone can even do and small business owners can’t survive in such situation.

    Here, the power of lead generation through Facebook ads for small businesses – is according to us, even more powerful. Most of the people search for information on Google – and also use Facebook socially. These are two well-known facts. So, how could Facebook possibly outweigh Google when it comes to lead generation?

    The truth is, on Google – people search for phrases and keywords. These keywords are exactly the ones targeted by the business owners. In other words, if you want to advertise on Adwords, you will find keywords and pay for your website to be on top when they are searched.

    Facebook, on the other hand, uses the interests and demographics to tailor every advertisement to the person looking for it. You can use their “Audience Insight” feature to build your audience and get an idea about potential reach, audience behavior etc and then you can design your campaign based on that data. You can even track your website visitors and their behavior with Facebook pixel code. This will help you to run Re-Targeting campaign within your website visitors on Facebook. They have visited to your website that means they are interested in your product/services but somehow they didn’t contact you. Now, you can track them using Facebook pixel code and deliver your ads whenever they will login to their Facebook account. This makes Facebook more powerful than Google Adwords.

    Also, you can use up to 5 images on Facebook to display your range of product or services within your targeted audience and you can write 2-3 lines about your business. This gives fair idea about your product/services to your potential customer on their newsfeed only. On the other hand, we have limited option available on Adwords in terms of no. of words/characters. Adwords allows 25 characters in ad title, 70 characters in ad description and 35 characters in display URL so overall you have only 95 to 100 characters to convince your customers and I personally believe that Google should reconsider this.

    Benefits and Features of Facebook Lead Campaigns

    The campaigns on Facebook are simply put – easier to track. They work with an immediate influx of traffic and let you have complete control over your daily budget and maximum CPC. Not to mention that they are more affordable and have an instant return on investment through website clicks, sales, Facebook likes and eventually messages. You can also define a cost per conversion and understand what your profit is.

    Facebook also comes with more targeting features. You can craft a message to reach an audience in a specific region, town, neighborhood or even friends of your page followers – which is definitely better for small business owners that want to influence a certain region. Additionally, you can create a message and send it to user based on their age, likes and interests – as well as a certain income bracket and other demographics.

    Recently Facebook has launched another campaign type called “Lead Campaign”. It allows you to collect leads on their own platform only. No need to send someone to your website. Advertiser setup a form and link that with an ad copies and starts the campaign after audience targeting. Lead form automatically pop out when someone clicks on the ad copies. A customer just need to fill the form and business owner can easily download the data from “Publishing Tool” section of Facebook page. It has made things much simple.

    Conclusion

    In the end, we personally believe that Facebook advertising comes with a greater bang for the buck – with a CPC that is relatively cheap depending on the certain market and industry. You can easily generate dozens of leads everyday but you will have to work on audience targeting because this is something that actually makes a difference. Read our old blog post “Why Small Business Owners Should Hire an Agency for PPC Services” where we have described about the way we optimized a Facebook campaign to get better ROI.

    So, are you thinking to run a Facebook PPC campaign to get some business leads or sales?

  • top-10-brands-social-media

    The Most Popular Brands on Social Networking Sites

    Starcount conducted surveys and collected data from all social networking sites like Facebook, Twitter, Instagram, YouTube and other sites and using the information gathered they have compiled a list of the Top 10 Brands on Social Media.

    1. Samsung – Samsung was voted the Most Popular Social Media Brand worldwide for the year. This is quite surprising because it was not the most popular brand on any particular network. But in the past year they had 16 Million new followers contributing to the already existing large fan base. So due to this Samsung snatched the 1st place according to Starcount. Samsung during the year released their Curved Screens and their Galaxy S4 Smartphone. They have millions of fans on Facebook, Twitter and YouTube.
    2. Walt Disney – Walt Disney came second to Samsung mainly because of their 1 million follower increment on a Chinese micro blogging site. Disney grabbed the attention of kids and adults alike with their release of Monsters University. And during the year their Facebook fan base had increased by over 2 million.
    3. National Geographic – National Geographic clinched third place largely due to its YouTube channel which was top rated and got over 160 million views. The company also celebrated its 125th anniversary this year and it was a fitting year for them as a whole.
    4. Nike – The world famous sports shoe brand included social media marketing as a core component in its marketing campaign this year. So by their marketing which mainly included releasing of viral videos they were able to get over 50 million views on YouTube clinching the spot of 4th place.
    5. Google – The world tech giant comes in 5th place with their latest products taking the markets by storm. The release of their Google Glass specially contributed to their growing publicity this year. Google managed to attract over 3 Million new fans on Facebook there by having a total fan base of over 15 million fans.
    6. Coca-Cola – The soft drink market leader released their new campaign “Share a Coke” and the campaign’s instant success led to over 15 million new fans on Facebook and a massive 58 million views on their YouTube channel this year. Thereby the brand was able to get 6th place on the list.
    7. MTV – MTV managed to get 7th place following the success of the MTV Music Awards in August this year. The show instantly became a success due to its guest performers and their styles which earned them over 10 million new fans from Facebook, Twitter and Google+
    8. Facebook – The most popular social media network came in 8th place on the most popular brands on social media list. They gained over 16 million new fans on their own social media site during the year.
    9. Instagram – The constantly growing brand proved popular among fans yet again with the increase of their already large fan base by another 16 Million followers on their own profile on Instagram this year.
    10. YouTube – After Google+ added their joint video sharing service with YouTube through any Google+ account YouTube’s popularity has grown with them accumulating over 3 Million Fans who follow YouTube on Google+ during the year.
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