Social media marketing is a term that refers to any kind of promotions done on social media platforms such as Facebook, Twitter and LinkedIn. While many people take these platforms for granted and only uses them for their initial purpose – which is to stay in touch with friends – there are several advantages social networks offers online and offline businesses, including an opportunity to attract more customers and increase engagement for your brand.
With millions of people browsing through their social profiles each day, tapping into this goldmine is a golden opportunity that can mean thousands of new visitors, leads and even sales for your business. One of the best benefits that social media platforms offer business users is the ability to target any kind of audience as everyone hangs out on social media. This means that you can tap into social media marketing regardless of the type of business you are running and regardless of the products and services you offer.
Social Media Marketing Tips
By taking advantage of social media platforms in order to promote your products, services and links to social media members, you are opening up a range of new opportunities for your business. Affiliate marketers, online business owners and even owners of physical business that targets local customers can all benefit from the many opportunities offered by these platforms. In order to take advantage of these benefits, you do need to know what works and what does not work. Here we are going to share some social media marketing tips with you to help you get started.
#1 Start with a branded fan page
One of the best ways to get started on social media platforms is to create a branded fan page for your business. It doesn’t matter if your business is online or locally based, by starting with a fan page that has been properly set up to represent your business; you are creating a social media presence for both your business and your website.
Many social networks such as Facebook, Google Plus and LinkedIn offer members the ability to create fan pages that revolves around virtually any topics or subject. This can be used to the advantage of your business. Start by creating fan pages on these social networks and complete all the necessary fields in order to create a better level of authority for your business on social platforms.
Some social networks such as Twitter and Pinterest does not offer members the ability to create a fan page on their existing account. With these social networks, members are advised to create a new account that will represent their business.
When choosing a slug or URL (also called a “username”) for your fan page or social account, be sure to use something that closely relates to your brand name. This will also add an extra layer of authority while also making it easier to find and access your pages.
#2 Take advantages of groups and communities
Most social media platforms offer groups or communities as part of their set of features. This can be used to the advantage of your company, as well as to grow your social following and increase the level of exposure your social fan pages receive.
To take advantage of these groups and communities, simply log on to any of the social platforms that offer these features – this includes Facebook, LinkedIn and Google Plus – then search for a keyword in your niche. Once the search results come up, filter the results to only show “Groups” or “Communities” (Depending on the social network you are searching on). This will bring up thousands of groups that you can join and post to.
The secret to getting the best results from this technique is start by becoming more involved with the group’s audience. Post helpful comments and hints, like a couple of posts and share some of the more useful posts on your own timeline. Members of the group will start to recognize your name and you will soon have established a name for yourself within your niche.
Once you have established some authority for yourself within a specific group, you can post a link to your fan page or even link directly to your website every now and then. Be sure to take the amount of promotional material you post in these groups into consideration – find a good balance between posting actual content that relates to the community and posting links that promotes your own business or fan page.
#3 Always try to keep your fan page active
Running a fan page that never gets an update will not provide you or your business with any sort of benefits. It is important to be active within your community and to keep updating your fan pages with helpful content that people will be likely to engage with and share on their own timelines and profiles.
It is also recommended to find a good balance between the types of content you post on your fan pages. Only posting links to your website will create a spam-like vision for your fan page, which will result in the fan page losing followers instead of gaining new ones.
Try to post at least two to four posts each week. One of these posts can be a promotional post that links to a web page, while the others should only provide helpful hints or updates about your business. This strategy will keep your followers engaged and coming back for more updates, while also directing them to your links.
#4 The secret to automation
Any internet marketer has the ultimate goal of being able to run their entire business on auto-pilot. By automating some of the functions of your business, you will be able to focus that time on other important elements. This will also help you grow your business while everything in the background is running smoothly – without you lifting a finger.
Automating your social accounts is a great way to take the first step to running a business on auto-pilot. Many social networks such as Facebook offer page owners the ability to schedule a post. Unfortunately, this feature is not present at each social network, thus an external third-party tool is needed. Luckily there are many free tools available that can be used to automate and schedule your posts ahead of time.
HootSuite is one of the best free online tools that can be used. They offer users the ability to connect various social networks and schedule posts for weeks ahead.
With social media platforms growing larger and larger, it is essential that any business that wants to be successful in today’s world take advantage of the many benefits offered by social media marketing. By simply taking things one step at a time, you will be able to create a successful social media presence for your brand, thus increasing engagement and attracting more potential customers.