Based on our past experience, we have seen that more than 50% wedding photographer has their own website but they don’t know the way to promote their website/business online to attract more visitors. Having a business website is one thing and getting leads from that website is entirely different this. SEO for wedding photography website is “Arts” more than “Science” and it takes some time to get your website rank on first page of search result page which PPC for wedding photography website is “Science” more than “Arts” and you can expect quick leads after starting the campaign. Recent we have written a blog post about the advantages of internet marketing for small business owners. According to “Conversion Perk”, a photographer should consider following 5 points to promote their wedding photography website:-
- Identify Your Audience
One of the key factors to promoting your wedding photography website via online marketing strategies is targeting your unique audience. This is important for any type of online marketing and is easier to accomplish for wedding photography than many other professions. You need to know exactly who you want to put your message in front of and who your ideal customer would be. Ask yourself the following questions when choosing your target audience:
- Do I primarily work in one geographical region or area?
- Do I primarily do large or small weddings?
- What other things will my potential clients be searching for online?
- What age do most people get married?
- Does the bride or groom typically do the brunt of searching for photographers?
- What is the lowest budget I can work with?
By answering these questions and specifying your target audience, you are eliminating the possibility of spending money advertising to promote your wedding photography website to people who do not need or cannot afford your service.
- Design a Promotional Offer for Wedding Season
As a wedding photographer, you should have your finger on the pulse of wedding season, trends and timelines. June through September is most popular for weddings in the United States and 43% of people get engaged between November and January. These dates should heavily influence your online marketing and website promotion strategies.
Use this information to offer discounts and deals during peak wedding seasons. Offer custom card and invitation bundles if they hire you for both engagement and wedding photography. Offer a reduction in price if they book a certain amount of time before their wedding. Offer a photography bundle during peak season. There are lots of ways to take advantage of this season that will benefit both you and the client.
- Choose the Channels to Advertise
Now that you’ve chosen your audience and you know the peak times to advertise, you have to choose the online medium through which to advertise. Choosing one that fits your needs best is critical to getting out your message and promoting traffic to your website.
Two of the most popular channels to advertise with are Google Adwords and Facebook to get instant lead. Both have equally potential to keep you busy for the entire season.
According to a popular debate on wordstream, Google AdWords gives you access to the 3.5 billion search queries Google generates daily. The Google Display Network is “a great choice for advertisers who want to accomplish online marketing goals that aren’t necessarily as conversion driven as those of PPC ads, such as raising brand awareness.” You have the ability to reach an immense number of people and there are numerous ways to reach your target audience.
Facebook’s strength “lies in the potential granularity with which advertisers can target Facebook’s users.” Because people interact and share information about themselves with Facebook so regularly in an effort to connect with other people, you have an amazing opportunity to narrow your target audience to the exact type of person you want to see your ad. Facebook is very visual and provides an almost unrivaled return on investment, allowing you to stretch your budget.
- Hire an Agency to Promote Your Business
There’s nothing wrong with getting a little extra help with your online marketing. Getting a lot of the right kind of traffic to your wedding photography website can be tricky if you don’t have the right tools. An agency can help you get highly targeted clicks at the lowest possible rate. They do this by optimizing well thought-out campaigns that are based on your target audience, including age group, gender, device, location, ad copies, interest, behavior and more. They have extensive experience utilizing the tools you may just have gotten introduced to.
Hiring an agency is always a good idea for any wedding photographer because what you save money by lowering your PPC is often close to the fee that they charge. This way you get a higher conversion rate thanks to their help and are paying roughly the same price – more sales, same budget. A good agency can lower your cost by about 25% to 30%, sometimes even more. Hiring an agency also means you can spend less time managing your campaign and more time on creative endeavors. We have written a blog post about PPC campaign for small business and how we grew their business by more than 2,100% in the same allocated budget.
- Access the Result
One of the most important parts of online marketing is often the part that is overlooked. It is essential to observe and analyze your results at the end of a campaign and allow that analysis to influence your next try. Many marketers don’t see sales streaming in, assume their efforts have failed and give up. However, it may take a few tweaks to perfect your strategy.
You can see via tools like Google Adwords, Facebook, Campaign Monitor and more who converted and who didn’t. You can also see how many impressions you received, where they came from, who they came from and when they came in. If you notice that your highest engagement or the most amount of clicks came from a specific ad via women aged 30-35 at 10pm on Sundays, you can optimize your next campaign and narrow in on those statistics. If your ads on Wednesdays got the fewest impressions, don’t advertise on Wednesdays at all. Analyzing and refining your online marketing can only increase your ROI and make your campaign stronger.
Did I miss anything to mention or still have some questions? We would love to answer them. Just fill the form in the right or on contact us page and we will get back to you as soon as possible 🙂