Have you heard the news? Not yet!! Then you are about to be surprised. Sometime in last week Google has made a decision to bring an exquisite change in its overwhelming amount of ad products. The search engine giant has now consolidated its enormous number of ad products in three vast categories, namely, Google Ads, Google Marketing Platform, and Google Ads Manager. The news has brought mixed emotions from the market as well as businesses in which majority of the people are appreciative towards the change.
As per Google, they have recognized the shift in the market about the behavior of consumers as well as businesses. It understands the need of the hour, which is offering product or brand which can bring better and more productive solutions to businesses and easy access along with better experience for customers.
Google Ads – Not Adwords anymore!!
It is been said that Google Ads is replacing the 18 year old Small Business Marketers’ favorite Google Adwords effective from July 24, 2018. However if you keep a close eye then you will understand the change is just a little tweaking with the words not much with the environment or the way it works. Google has the idea to ease the process of marketing and offering more under one brand umbrella. For this we quote, “Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.”
As per the company, the campaign types included in Google ads will definitely be a stress buster for small businesses, which from now can concentrate more on running a business instead of working on their online advertising strategies. Rest the time will tell but this has given extra burden to Conversion Perk because we are going to update our meta tags of Google Adwords service page.
Google Marketing Platform- The collaboration of DoubleClick and Analytics 360!!
Before moving ahead we must say that the new logos of the three brands are no doubt an amazing mix of something old with something fresh. The tweaks haven’t gone un-noticed. The new platform as the title suggest is the collaboration of DoubleClick advertiser products along with Google analytics 360 suite. Since a long time, marketers have been suggesting that a mix of ads along with analytics can bring out better results.
The company took the suggestions and added their own point of view into it to bring a new platform and brand in the market. Here we quote again, “The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.”
Along with this brand the company is also bringing a new tool on the table namely, Display & Video 360. The said tool as per the company will enable, “creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place.”
The marketers are pretty appreciative towards this new change however as per them the platform might not be useful for every business altogether.
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Google Ads Manager- Blending of DoubleClick for Publishers and DoubleClick Ad Exchange!!
Google has always been eager to bring more on the table to offer efficiency and easiness in the working. This time they have gone beyond by introducing a “unified programmatic platform” as they explained it. The platform is more of a step towards providing more to the partners in terms of money, efficiency and what not. The verdict is still in bags for this one. The partners are still waiting for the ball to drop.
Why this re-branding?
The platter is served and no doubt it is looking quite tempting and hopefully tastes better as well; however the main question is why the platter is served. Most of the critics have brainstormed and discussed about this sudden idea of re-branding and come with the conclusion that the main idea behind this re-branding is to bring simplicity as well as ease in the vast world of online advertising. If you have noticed this re-branding is also done to update the strategies and tools as per the need of the hour.
All the three products if analysed deeper then will bring out the result stating that it will bring transparency along with efficiency in the world of advertising.
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