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Public School Review is a renowned education-based website that helps parents to find the most suitable boarding school for their children. They offer alumni reviews, detailed school profiles, and interactive tools to help families research college-preparatory public schools. Founder of Boarding School Review, Javier Colayco, contacted us in June 2018, he was looking for solutions to increase leads, reviews, and traffic on their website. 

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Client’s Requirements

Public School Review came to Conversion Perk looking for assistance on:

  • Maximizing organic ranking and traffic.
  • Approaching listed public school’s alumni for posting reviews.
  • Maximizing query form submission.
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Challenges ​

  • Determining the audience segment.
  • Getting reviews from only listed public school’s alumni.
  • Targeting parents and potential students for filling out query forms.
  • Generating leads within a confined budget.
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Our Strategy​

Working together with our experienced team members, we brainstormed a plan and set goals for each month. With proper dedication and hard work, we:

  • Approached websites with high DA where the brand was mentioned for gaining links.
  • Worked on Google, Bing Ads, & Facebook campaigns to generate leads.
  • Build different types of bidding strategies to provide an ideal solution.
  • Monitored and optimized Ad campaigns on Google to increase reviews..
  • Worked on retargeting Facebook Ad campaigns for lapsed users.
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The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and  proud to get the following results:

  • The average cost per lead has dropped in the past year.
  • Organic traffic on the website has doubled.
  • Leads from PPC campaigns increased by 130%.
  • The number of reviews submitted on the website has increased by 150% in the past year.
  • The number of people submitting query forms has increased over 200% in the past year.

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