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Private School Review is a well-known, education-based website where reviews are posted about private schools from around the United States. These reviews help the parents to decide which private school is good for their children’s education. Apart from reviews, they offer detailed school profiles and interactive tools to help families research college-preparatory private schools. Intending to increase leads, reviews, and traffic on their website, the Founder of the company contacted us in June 2018. 

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Client’s Requirements

Private School Review reached out to Conversion Perk looking for assistance on:

  • Increasing the number of leads.
  • Extending the filling of query forms.
  • Maximizing organic ranking and traffic.
  • Approaching listed schools for featured listing on the website.
  • Increasing the number of reviews from alumni of listed private schools.
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Challenges ​

  • Determining the audience segment.
  • Targeting alumni of listed private schools for review submission.
  • Generating leads by keeping the average spending cost lower.
  • Approaching parents and potential students for filling query forms.
  • Encouraging the private school authorities for featured listings.
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Our Strategy​

Keeping in mind the client’s requirements, our team came up with a comprehensive strategy to provide an ideal solution. With proper dedication and hard work, we:

  • Approached websites with high DA for gaining brand mentioning links.
  • Worked on Google & Bing Ads campaigns to generate leads.
  • Build different types of bidding strategies to provide an ideal solution.
  • Monitored and optimized Ad campaigns on Google to decrease the average cost per lead.
  • Worked on Google Ad campaigns to target private schools for a featured listing.
  • Worked on retargeting Facebook Ad campaigns for lapsed users.
  • Targeted relevant parents and potential students for query form filling through Ad campaigns.
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The Final Result ​

Our team of marketing experts worked together, considering the client’s requirements, and  proud to get the following results:

  • The average cost per lead has dropped to half within two months.
  • Leads from PPC campaigns increased by 130%.
  • The number of reviews submitted on the website has increased by 150% within a few months.
  • The number of people submitting query forms has increased over 170% in the past year.

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