Remarketing Lists for Search Ads (RLSAs) is a more dynamic and sophisticated targeting method that works perfectly with the all-known keywords targeting methods. It helps advertisers to tailor their campaign activities base on user’s behaviors and it is a less used method until recently when the online marketers noticed that a bag of money is been left on table in terms of Return on Investment (ROI) when applying RLSA. So, in this adwords tips based article, I will be covering some best practices on RLSA to get the higher ROI on your ads campaigns. BTW Larry Kim of wordstream is a big fan of Remarketing List for Search Ads based campaign and he always encourage website owners to run this type of campaign to get maximum benefits.
There are many benefits hinges in using RLSA advertising system: one can better tailor the search campaigns to target more qualified and valuable users who are already aware of your website with RLSA. Ultimately, the conversion is going to receive a huge boost and therefore, increase the ROI on advertisement. More importantly, RLSA allows for showing different ads to site visitors who have taken any proactive steps towards buying anything on the website but never buy. Moreover, there is ample opportunity of only have your search ads shown to the previous visitors of your site and you could save a lot of money on add bids and campaigns.
But how do I get it right? You asked. Well, I will show you some best ways to go about your RLSA in the way that your ROI will be very much increased. The very first step to handle your RLSA is to create detailed remarketing lists and get a snippet code from your search engines. Being it Google, Bing, Yelp, Yahoo etc to each page you’ll like to target using RLSA on your site. This will enable the cookie on the gadget used by the visitors