Facebook advertising is not only effective but it’s also easy to get up and running rather quickly. Just like any other social media platform, there are guidelines that must be followed. The great news is: they are simple to implement, even for newbie’s. Although the rules and instructions are plain enough to understand, it’s a whole different ball game when it comes down to posting ads. More often than not, marketers get the idea that posting ads will equal success. However, it doesn’t work that way in the real world, there are mistakes that are easy to make, but they can also be avoided. In my last post, I had explained 3 advertisement tips for better ad performance and these are some insight to avoid Facebook advertising mistakes:
#1 Going in blindsided: New marketers do this often. They don’t look at the guidelines or instructions for posting ads, yet they expect success to fall into their laps. This should be avoided on all levels. If you invest your money into advertising costs, you should never just wait to see what happens. Facebook advises you to “observe and improve” and rightfully so, this needs to be done consistently. Once you get your feet wet with Facebook advertising, you’ll be able to develop a strategy that will better your results and enable you to reach your goals to avoid Facebook advertising mistakes. It’s a process, so treat it as such. You might not have success overnight, but with patience and effort, you will reap the benefits.
#2 Location targeting: Facebook gives you the option of choosing what areas or locations you wish to advertise to. If your market isn’t hanging out in the UK, then don’t choose that option. As simple as this is, people screw this up all the time. You only need to include the countries, cities, or states where your target market resides. Anything else is a waste of time and money. Your goal is to make money, so your ads should be only be seen by those who will potentially