• Tips-for-better-email-results

    5 Successful Email Marketing Tips for Small Businesses

    As the owner of a small business, it is extremely important to keep in touch with your clients. Email marketing is a great way to maintain a good relation with your customers and to build your business. Consider the following email marketing tips for small business:

    1. KEEP A VERY DETAILED AND SEGMENTED LIST: Maintaining a proper list of all the email addresses is extremely important for your business. Email addresses can be key to the success of your business, losing them is the last thing you will want. If you are just starting out and new to email marketing, then it is advisable to maintain an Excel sheet. Also make some categories in the lists. Different kinds of customers may require different kind of emails. If you have some customers who have signed up for a free trail on any of your products, then they will need different messaging from the ones who have already purchased something from you.
    2. WRITE A CONCISE AND ENGAGING CONTENT: After you have sorted out your email lists, the next step is to write an informative and engaging content. In the email, don’t use works like ” free”, it may end up in the spam folder. Also try to keep the email short but informative. No one has the time to go through a long email. A nice subject is also important. Maximum people open the email only if they find the subject line interesting.
    3. SEND EMAILS IN THE MIDDLE OF THE WEEK: As per studies, it has been found that email open rates are very high in Tuesday, Wednesday and Thursday. It is the maximum at Wednesday. Don’t send them on weekends. Very few people check their emails at Saturdays or Sundays. Also it has been found that email open rates are highest during the afternoon from 2 to 5. As the day progresses, emails gets pushed towards the bottom of the inbox.
    4. REMEMBER TO KEEP THE “UNSUBSCRIBE” BUTTON: Make sure that you send emails that are “CAN-SPAM” compliant. Before sending email to anyone, it is important that you take proper permission from them. Also, it is essential that you give them the option to unsubscribe. If you fail to keep the “Unsubscribe” option, it can lead to your account getting suspended. However, it also gives you the option to figure out what’s wrong with your emails. If one email has a cancellation rate of 2% and another 15%, then there must be something very annoying about the second one. Also, make sure that the content you are sending is completely correct and there is no misleading information. It is not only good for your business, but is also essential as per law.
    5. MAKE SURE YOUR EMAILS LOOK GOOD ON MOBILE PHONES: Nowadays, maximum people use their mobile phones for reading emails. Hence make sure that your text is large enough and the graphics also appear properly in the mobile devices. Always remember that there are thousands of other things which are competing to grab the attention of your potential customers. Your job is to make sure that they open the email and read properly what’s inside. Sending a mobile-friendly email is a good way to start.
    5 Successful Email Marketing Tips for Small Businesses
    5 (100%) 1 vote

    Recommended Posts

    • How to Create Engaging Content for Your CustomersOctober 16, 2016 How to Create Engaging Content for Your Customers Creating content is both an easy job as well as a very taxing one. Content for a web site that is relevant or of interest to the content creator would be a very fast and simple job. For the same writer however, writing for a topic that is […]
    • Brief Overview – Dynamic Remarketing Vs Static RemarketingJuly 15, 2016 Brief Overview – Dynamic Remarketing Vs Static Remarketing Remarketing with Google AdWords is one of the best ways to get old website visitors back to your website by showing them custom ads targeting their interests. Remarketing is a powerful way to convert one-time visitors to buyers. It’s one […]
    • 5 Most Effective Ways to Reduce Bounce Rate & Increase ConversionsSeptember 2, 2016 5 Most Effective Ways to Reduce Bounce Rate & Increase Conversions If your site is not generating the desired hits or traffic, signups for email is low and the number of clients being generated is not satisfactory, it is a clear sign of high bounce rate. Visitors who could be converted into customers or […]
    • Why Should a Small Business Firm Hire an Agency for PPC Advertisement?May 3, 2016 Why Should a Small Business Firm Hire an Agency for PPC Advertisement? Pay per click (PPC) advertising is one of the most underutilized marketing channels for small businesses everywhere. It can provide business owners in nearly all industries the opportunity to be discovered by their target audience, to […]

Leave a comment

If you want to share your opinion, leave a comment.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

  • Jim Palmer says:Reply
    March 26, 2018 at 9:17 am

    Are you looking for how to get more business? Do you want to grow your business to enjoy more profitability? No not worry as we have discovered some amazing marketing solutions for you. Follow the simple tips provided on this post and you will stand chance of getting more business to and enhancing your profitability. Your business is going to be highly attractive to other businesses around when you use the top-secret technology provided for you on this post.

%d bloggers like this: